Senior Digital Experience Manager, B2B Marketing (Remote)

About the Role

Key Responsibilities

• Develop and execute a customer-first strategy for holistic customer journeys across various digital marketing channels.
• Lead a cross-functional team of marketers, setting clear goals and driving initiatives tied to the customer journey.
• Own the annual marketing forecast, manage performance to meet or exceed targets, and present results to business stakeholders.
• Collaborate with digital marketing channel leads to innovate and optimize customer experiences.
• Act as a subject matter expert on both customer and business insights to inform strategy and execution.

Requirements

• Extensive experience in B2B digital marketing and marketing strategy.
• Proven ability to lead and manage virtual and cross-functional teams.
• Experience in building and executing campaign strategies within various marketing channels.
• Strong skills in creating executive presentations and communicating performance and strategy.
• Availability to collaborate during Pacific Standard Time (PST) core business hours.
• Communication skills including verbal and written communication, negotiation, customer service, and interpersonal skills.
• Analytical and creative thinking skills for understanding customer problems and analyzing data.
• Knowledge of customer experience analysis, mapping, measuring, and optimizing touchpoints, channels, and emotions.
• Experience in customer experience (CX) design and journey mapping.
• Knowledge of B2B modern marketing and marketing automation.
• Leadership skills to manage teams and projects, set vision, inspire, and foster collaboration.
• Management skills to work independently, organize tasks, monitor progress, and handle risks.
• Knowledge of digital marketing principles and methods for promoting and selling products or services.
• Strategic and tactical planning skills to align customer journeys with organizational goals, define key messages, select channels, and coordinate with stakeholders.

Nice to Have

• Experience with artificial intelligence applications in marketing.
• Experience with marketing automation tools and platforms.
• Strong ability to create and deliver executive presentations.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance.
• Short-term disability and 401K plan.
• Pay rate of $60 - $70 per hour.