Senior Digital Experience Manager - Philadelphia, PA or Durham, NC

About the Role

Key Responsibilities

• Collaborate with cross-functional partners to achieve campaign delivery and translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.
• Develop and document requirements and guide the implementation and delivery of digital omnichannel campaigns such as email, display, social, and SMS.
• Facilitate communication between brand teams, technical/content delivery teams, and agency teams to ensure on-time and flawless deployment of campaigns.
• Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution and champion the adoption, design, expansion, and measurement of omnichannel marketing programs.
• Ensure campaigns are measurable, configure tactics and journeys to track key performance indicators and high-value actions, and partner with analytics to cycle insights back into future campaigns.
• Advocate for the use of customer insights, signals, and data to optimize customer experience, personalize marketing efforts, and improve engagement.
• Stay up to date with industry trends and emerging marketing technologies to drive innovation within campaigns.
• Support the use of standard tools, platforms, and processes, seek continuous improvement opportunities, and identify and escalate needs for process enhancement and operational support.
• Identify and remediate quality issues in a timely manner.

Requirements

• Bachelor's Degree in Marketing, Business, or related field.
• Minimum of 10 years of experience in channel marketing, marketing operations, project management, or similar functions.
• Experience in documenting business and technical requirements and managing successful omnichannel marketing campaigns.
• Proficiency in project management and marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
• Familiarity with martech integrations such as DAM systems, CMS, CDP, and preference/consent management platforms.
• Experience developing collaborative relationships with key stakeholders in a matrixed setting.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Excellent communication, presentation, and interpersonal skills.

Nice to Have

• Master's Degree preferred.
• Agile experience preferred but not required.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field.
• Minimum of 10 years of relevant experience.

Benefits & Perks

• Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.