Senior Digital Marketing Manager

About the Role

Key Responsibilities

• Manage all aspects of email campaigns, including template creation, automation building/drip campaigns, and reporting.
• Update the KBI Biopharma website content as needed, including text & image changes, new pages (and/or landing pages), and data uploads.
• Create and optimize digital ads to target various life science/biotech personas, utilizing Google Ads, LinkedIn, partner display ads etc.
• Frequently audit and optimize SEO/SEM performance.
• Responsible for strategic digital performance and growth.
• Responsible for digital integrations and digital processes that overlap between functions, e.g. Marketing and Business Development.
• Responsible for upkeep of social media approach, and calendar and post scheduling related to marketing campaigns, conferences and events, and other relevant content.
• Provide digital channel support for the launch of new services.
• Utilize web, marketing automation, CRM, and social media tools for digital engagement.
• Use analytical tools and revenue reporting data to guide marketing decisions to meet or exceed performance objectives.
• Interact with leadership to report on progress and escalate challenges.
• Collaborate with strategic and technical marketing leads to execute downstream marketing tactics.
• Support business development programs to drive lead generation and awareness activities to meet revenue goals.
• Hold alignment between corporate, portfolio, and services/technology messaging for clear market communication.

Requirements

• 8+ years of experience leading all global, digital efforts for large life science portfolios.
• Ability to drive strategic digital and content growth through brand- to value-based campaigns.
• Effective communication of digital strategy and demand generation to internal commercial functions.
• Demonstrated knowledge and experience of digital marketing channels (social media, web, etc.) and tools (Salesforce, HubSpot, marketing automation).
• HubSpot expertise, including email generation, automation building, landing pages, and forms.
• Experience creating and optimizing paid ads (Google Ads, LinkedIn, display ads).
• SEO/SEM optimization experience.
• Knowledge of social media management best practices for B2B.
• Thrives in a fast-paced environment managing multiple projects with high attention to detail.
• Strong collaboration, influence, communication, organization, analytical, digital, project management, and planning skills.
• Strong working knowledge of MS Office (Word, Excel, PowerPoint).

Nice to Have

• Experience with digital marketing in biopharmaceutical or life sciences industry.
• Experience working with global teams and external vendors.

Qualifications

• Educational background not explicitly specified, but extensive experience in digital marketing roles.

Benefits & Perks

• Annual bonus structure.
• Medical, dental, and vision coverage.
• Paid PTO and holidays.
• 401K matching with 100% vesting in 60 days.
• Employee recognition programs.