Senior Digital Marketing Specialist

About the Role

Key Responsibilities

• Track marketing requests, align with internal timelines, and collaborate with the global design team to ensure timely delivery of assets.
• Build and launch multi-channel digital campaigns across email, paid ads, social media, and landing pages with guidance from the Marketing Lead.
• Create simple reports and dashboards to monitor campaign performance and surface key insights.
• Communicate with internal teams to gather inputs, route materials for approval, and ensure timely execution.
• Work with subject matter experts and marketing team members to create content for inbound and outbound marketing, including managing email marketing campaigns, leveraging paid digital advertising (PPC), creating and optimizing landing pages, and coordinating marketing content publication.
• Use HubSpot and Google Analytics to optimize campaigns with multivariate testing and performance tracking.
• Tag website properties to record conversion events, enrich first-party user data, and collaborate with data analysts to create dashboards that measure marketing efforts.
• Produce regular internal marketing reports to showcase campaign performance and develop/refine a measurement framework.
• Contribute to the development of junior team members by sharing digital marketing knowledge and best practices.

Requirements

• Bachelor's Degree in a related field.
• Successful track record in executing B2B/B2G digital marketing campaigns.
• At least 5 years of relevant experience in digital marketing.
• In-depth experience with HubSpot, email marketing, and paid digital advertising (PPC).
• Proficiency in SEO content creation and experience with CRM platforms like HubSpot, CraftCMS, and Wordpress.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Ability to communicate effectively with all levels of the organization.

Nice to Have

• Expertise in digital advertising, including PPC and social media marketing.
• Experience with Google Analytics, SEO, and content marketing strategies.
• Familiarity with a variety of MarTech platforms and tools for campaign optimization.
• Certifications in HubSpot, Google Ads, or other related platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.