Senior Digital Media Performance Analyst

About the Role

Key Responsibilities

• Support with renewals and onboardings of new clients in collaboration with the Digital Media Performance Strategist and the Ad Operations team.
• Assist with day-to-day campaign management and fulfill implementation requests in partnership with the Digital Media Performance Strategist.
• Identify digital media campaign improvement opportunities and ensure all digital media best practices are being implemented, while keeping track of market insights for strategy building and campaign scalability.
• Conduct campaign auditing to ensure campaigns are running properly and within contractual obligations.
• Prepare periodic deliverables including client-facing reports and ad-hoc reports, and support the Digital Media Performance Strategist with data content for client presentations.

Requirements

• BA or BS Degree, preferably in Business Administration, Marketing, Advertising, Business Intelligence, Statistics, or Finance.
• 3+ years proven experience in paid media campaign analysis and optimization, with experience in Google Ads and Meta platforms.
• Experience with Google Marketing Platform (CM360, DV360, SA360), Google Ads Editor, TikTok, Pinterest, and other social media platforms, and Google Analytics is a plus.
• Excellent oral and written communication skills; ability to understand and troubleshoot data and statistics.
• Proficient in MS Office, especially MS Excel, Word, and PowerPoint.
• Fluency in English (written and spoken); Spanish or other European languages are a plus.
• Experience with Google Ads and Meta platforms is required.
• Out-of-the-box thinking, analytical skills, eagerness to learn, attention to detail, and ability to thrive in a dynamic work environment.

Nice to Have

• Fluency in Spanish or other European languages.

Qualifications

• Educational background with a BA or BS degree in a related field such as Business Administration, Marketing, Advertising, Business Intelligence, Statistics, or Finance.

Benefits & Perks

• Attractive remuneration packages including salary, bonus, equity, and benefits.
• Flexible working model allowing employees to work wherever and however it works best for them.
• Opportunities to learn through on-the-job training, formal learning activities, and daily interactions.
• Supportive and caring work environment that nurtures both career and personal life.