Senior Digital Media Strategist

Amadeus

Orlando, FL

Full Time

Senior

about 2 months ago

Job Description

About the Role

As a Senior Digital Media Performance Strategist at Amadeus, you will be client-facing and managing a portfolio of top hotels and resorts to plan, execute, and optimize online media campaigns to maximize Return on Advertising Spend for our clients. You will collaborate with the Ad Operations team, work directly with clients from campaign creation through onboarding and launch, and implement strategies and optimizations throughout the campaign lifecycle. The role requires creativity, resourcefulness, strong interpersonal skills, and an understanding of Paid Search, Paid Display, and/or Paid Social media channels.

Key Responsibilities

Develop an understanding of clients' needs and establish strong, collaborative, and trusting relationships.
Research and develop strategy and digital media plans, identify target audiences, and recommend budgets and media channels.
Conduct regular calls with clients to review campaign performance and secure approval for recommended modifications to improve results.
Draft ad copy and present it to clients for approval.
Initiate campaign setup and workflow for tracking tags.
Manage creative development and client approval process.
Ensure all new and renewal campaigns launch successfully and meet quality SLA standards.

Requirements

Bachelor's Degree in Marketing, Hospitality, or related fields.
4+ years of online digital media/advertising experience in a client-facing role.
Experience with Paid Search, Paid Social, Paid Display, Programmatic, or Email Marketing.
Proficiency with Google Ads, Google Analytics, and/or Facebook Ads or Facebook Business Manager.
Ability to evaluate data trends and numeric data such as ROAS, margins, and KPIs.
Strong MS Office skills (PowerPoint, Word, Excel).
Demonstrated passion for innovation, strategic thinking, creative problem solving, and establishing positive customer relationships.

Nice to Have

Prior work experience in the Hospitality industry.

Qualifications

Bachelor's Degree in Marketing, Hospitality, or related fields.

Benefits & Perks

Attractive remuneration packages including salary, bonus, equity, and benefits.
Flexible working model.
Opportunities for learning through on-the-job training and formal activities.
Supportive and caring work environment.
Diverse and inclusive community.

Working at Amadeus

Amadeus fosters a global, innovative, and inclusive environment with a mission to power the future of travel. The company emphasizes continuous learning, a caring and supportive atmosphere, trust and reliability, and values diversity and inclusion to drive creativity and collaboration.

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