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Senior Digital Specialist

Appcast

Denver, CO
Full Time
Senior
56k-93k
8 days ago

Job Description

About the Role

The Senior Digital Specialist will lead the strategy and execution of SEM and paid social campaigns for enterprise-level clients at Appcast, a global leader in programmatic recruitment advertising technology and services. This role involves managing multi-platform campaigns, analyzing performance, and working closely with cross-functional teams to deliver measurable hiring outcomes. The position is hands-on, blending tactical execution with strategic thinking, within a company that values innovation, collaboration, and a strong company culture.

Key Responsibilities

  • Develop and execute data-driven digital marketing strategies across PPC, Display/Programmatic, and Remarketing channels to achieve client performance goals.
  • Serve as a strategic partner to internal teams—collaborating with product, sales, and marketing to align messaging, audience targeting, and funnel strategies.
  • Own end-to-end campaign delivery: from planning and creative briefing to data setup, execution, and optimization.
  • Work with account leadership to ensure strategies reflect a modern audience-first integration across online and offline channels.
  • Identify growth and upsell opportunities; support business development by contributing to sales strategy and client proposals.
  • Evaluate/Identify when creative strategy should be modified to better meet client requirements.
  • Review final layouts to ensure they meet both program objectives and client requirements.
  • Advise on data management practices—supporting setup, reporting, troubleshooting, and performance insights.
  • Participate in and/or direct budget development process, and re-projecting budgets as directed.
  • Identify campaign or financial issues that require further analysis; provide direction for analysis.
  • Participate in annual file audit, year-end review, budget and annual plan, and presentations.
  • Act as key client contact & SME for program planning, strategy, and program evaluation.
  • Work cross-functionally on digital-specific process and product improvements.
  • Manage team resources across multiple disciplines to ensure program objectives are met.
  • Support junior team members on an as-needed basis with strategy and execution advice.

Requirements

  • A problem-solving mindset and ability to apply strategic thinking, including mathematical proficiency and ability to turn raw data into insights.
  • Strong experience in data analysis including Google Analytics, Search, and Social analysis.
  • Outstanding relationship building and communication skills.
  • Proficiency in MS Office Suite.
  • 5-8+ years of experience in digital marketing, strategy, or growth—preferably within B2B SaaS or recruitment tech.
  • Proven track record of building and scaling successful digital strategies.
  • Strong knowledge of marketing automation platforms, analytics tools, and ad platforms (Google Ads, Bing Ads, LinkedIn, Meta).
  • Analytical mindset with a creative edge—able to ideate and execute.
  • Experience in recruitment or HR tech is a plus.

Nice to Have

  • Experience in recruitment or HR tech.

Qualifications

  • Educational background is not explicitly specified, but extensive experience in digital marketing is required.

Benefits & Perks

  • Competitive compensation package.
  • Comprehensive benefits.
  • A supportive and inclusive work environment.
  • Opportunities for professional development.
  • Participation in a recognized 'Best Workplace' culture.

Working at Appcast

Appcast values innovation, collaboration, and diversity. The company fosters an inviting environment where individuals from diverse backgrounds can thrive and develop. They emphasize community involvement, employee well-being, and a fun, inclusive workplace culture with activities like gatherings, food, and pet-friendly spaces. The company is committed to living its values daily, including volunteering and giving back to communities.

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Job Details

Posted AtJul 16, 2025
Job CategoryDigital Marketing
Salary56k-93k
Job TypeFull Time
ExperienceSenior

Job Skills

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About Appcast

Website

appcast.io

Location

Denver, CO

Industry

Employment Placement Agencies

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