Senior Digital Strategist

About the Role

Key Responsibilities

• Develop and execute digital experience strategies aligned with the company's goals and objectives, focusing on enhancing customer satisfaction, improving health outcomes, and driving operational efficiency.
• Research and define domain/channel-specific strategies such as Mobile, Outreach, Care Management, etc.
• Organize forums to engage stakeholders across the organization, including LOBs, Marketing, Customer Service, and Quality, to align digital experience priorities with business objectives and regulatory requirements.
• Leverage data and insights to understand member and provider perception, behavior, engagement levels, and outcomes, and use these insights to refine digital strategies.
• Partner with Experience Insights and Management teams to understand end-to-end customer journeys, identify pain points, and develop strategies to optimize experiences at each touch point.
• Monitor industry trends, competitor activities, and stakeholder feedback to identify opportunities for innovation and improvement.
• Create artifacts to visually communicate strategy research, recommendations, and roadmaps, tailoring the story to each LOB.
• Develop strategies for personalizing omni-channel experiences based on member demographics, health profiles, behavior, and preferences.
• Implement segmentation strategies to target specific member segments with relevant content and services.
• Evaluate and recommend digital health tools and technologies such as CMS, CRM platforms, telehealth tools, remote monitoring devices, and population health management capabilities.
• Participate in external vendor conversations to assess capabilities and product fit for identified gaps or needs.
• Perform other duties as assigned and ensure compliance with all policies and standards.

Requirements

• A Bachelor's degree.
• 2 to 4 years of related experience in digital strategy, product, or UX design, or equivalent experience demonstrating applicable knowledge, duties, scope, and skill.
• 4+ years in digital strategy, product, or UX design.
• Experience with data analysis, data visualization, digital brand engagement, digital content, digital design, digital marketing, digital media, project management, or project risk management.
• Ability to work independently and demonstrate analytical, project management, and decision-making skills.
• High level of accuracy, even under pressure, with good judgment and decision-making abilities.
• Effective communication skills and ability to make recommendations to upper management.
• Ability to drive multiple projects to successful completion.

Nice to Have

• Experience with digital health tools and platforms such as CMS, CRM, telehealth, remote monitoring, and population health management.

Qualifications

• Educational background includes a Bachelor's degree or equivalent experience.

Benefits & Perks

• Competitive pay
• Health insurance
• 401K and stock purchase plans
• Tuition reimbursement
• Paid time off plus holidays
• Flexible work arrangements including remote, hybrid, field, or office schedules