Senior Digital Strategist

About the Role

Key Responsibilities

• Develop and execute digital experience strategies aligned with the company's goals and objectives, focusing on enhancing customer satisfaction, improving health outcomes, and driving operational efficiency.
• Research and define domain or channel-specific strategies, such as Mobile, Outreach, Care Management, etc.
• Organize forums to engage stakeholders across the organization, including Lines of Business, Marketing, Customer Service, and Quality, to align digital experience priorities with business objectives and regulatory requirements.
• Leverage data and insights to understand member and provider perception, behavior, engagement levels, and outcomes, and use this data to refine digital strategies and measure impact.
• Partner with Experience Insights and Management teams to understand end-to-end customer journeys, identify pain points, and develop strategies to optimize experiences at each touch point.
• Monitor industry trends, competitor activities, and stakeholder feedback to identify opportunities for innovation and improvement.
• Create artifacts to visually communicate strategy research, recommendations, and roadmaps, tailoring the story to each Line of Business.
• Develop personalization and segmentation strategies for omni-channel experiences based on member demographics, health profiles, behavior, and preferences.
• Evaluate and recommend digital health tools and technologies, such as CMS and CRM platforms, telehealth tools, remote monitoring devices, and population health management capabilities.
• Participate in external vendor conversations to assess capabilities and product fit for identified gaps or needs.
• Perform other duties as assigned and comply with all policies and standards.

Requirements

• A Bachelor's degree.
• 2 to 4 years of related experience in digital strategy, product, or UX design, or equivalent experience demonstrating applicable knowledge, duties, scope, and skill.
• 4+ years in digital strategy, product, or UX design.
• Experience with one or more of the following: Data Analysis, Data Visualization, Digital Brand Engagement, Digital Content, Digital Design, Digital Marketing, Digital Media, Project Management, Project Risk Management.
• Soft skills including the ability to work independently, demonstrate analytical and project management skills, communicate effectively with upper management, and drive multiple projects to successful completion.
• Ability to identify basic problems, collect data, establish facts, and draw valid conclusions.
• High level of accuracy and good judgment, even under pressure.

Nice to Have

• Experience with digital health tools and technologies.
• Knowledge of industry trends and competitor activities.

Qualifications

• Bachelor's degree
• 2-4 years of experience in digital strategy, product, or UX design

Benefits & Perks

• Competitive pay
• Health insurance
• 401K and stock purchase plans
• Tuition reimbursement
• Paid time off plus holidays
• Flexible work arrangements including remote, hybrid, field, or office schedules