Senior Director, Brand

Genworth

Glen Allen, VA

Full Time

Director

283k-283k

28 days ago

Job Description

About the Role

At Genworth, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. We apply that same compassion and empathy as we work with each other and our local communities. Genworth values all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism. Our four values guide our strategy, our decisions, and our interactions: Make it human, Make it about others, Make it happen, and Make it better.

Key Responsibilities

Developing and leading the implementation of a brand strategy for both the Genworth and CareScout brands.
Developing a strategy for and securing sponsorship/partnership opportunities that advance our brands.
Expanding our thought leadership platforms to address care considerations beyond cost and partnering with cross-functional teams to bring them to life.
Overseeing the development and implementation of our organic social media and community management strategy.
Managing media relations strategy and visual identity system and graphic design process.
Leading and developing a team of brand and marketing professionals.
Providing strategic brand counsel to the Chief Marketing Officer and senior leadership.
Measuring brand equity and net promoter score trends in partnership with the operating businesses.
Owning the strategy and ongoing evolution of our annual Cost of Care survey and surrounding territories.
Developing and managing budgets and overseeing external vendor partnerships.

Requirements

15+ years of brand development experience, including graphic design, media relations, partnerships, and/or social media.
7+ years of people leadership experience on a marketing or brand team.
Proven ability to lead high performing teams in dynamic environments.
Exceptional written and oral communication skills.
Skilled in processing complex information, identifying key insights, and executing with precision.
Experience using SharePoint, Outlook, Teams, and other Microsoft 365 apps.
Ability to manage multiple priorities in a fast-paced, heavily matrixed environment.
Trustworthiness with highly confidential information and professionalism.

Nice to Have

Experience in the long-term care industry or related healthcare sectors.
Experience with enterprise thought leadership initiatives and survey management.
Strong relationship-building skills and customer orientation.

Qualifications

Educational background is not explicitly specified but extensive experience in brand development is required.

Benefits & Perks

Competitive Compensation & Total Rewards Incentives
Comprehensive Healthcare Coverage
Multiple 401(k) Savings Plan Options with Auto Enrollment (100% employer-funded)
Generous Paid Time Off including 12 Paid Holidays, Volunteer Time Off, and Paid Family Leave
Disability, Life, and Long Term Care Insurance
Tuition Reimbursement, Student Loan Repayment, and Training & Certification Support
Wellness support including gym membership reimbursement and Employee Assistance Program resources
Additional support services for caregivers and mental health

Working at Genworth

Genworth values compassion, empathy, diversity, inclusion, and community engagement. The company fosters a purpose-driven environment where making a difference in people's lives is central, and employees are encouraged to bring their full, authentic selves to work. The culture emphasizes collaboration, continuous learning, and creating fulfilling careers.

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