Senior Director, Campaigns

About the Role

Key Responsibilities

• Develop and execute integrated demand generation programs utilizing a variety of channels including outbound Business Development programs, email, events, webinars, social media initiatives, and digital/inbound marketing programs
• Engage Product Marketing and Solution Sales Specialist teams on solution-specific programs, messaging, asset development, and annual planning
• Work closely with the Brand, External Communications, Digital Marketing, and Event teams to ensure alignment with awareness campaigns and demand level tactics
• Serve as the Patient Experience marketing point-of-contact on cross-functional teams including campaign development, product launches, etc.
• Measure and report performance against established metrics and KPIs including name acquisition, content engagement, and pipeline generation
• Lead the Patient Experience Growth Marketing team with an emphasis on developing and retaining talent

Requirements

• Bachelor's degree required, preferably in Marketing, Communications, Business, or related field
• Minimum of 12 years of related experience in field marketing, demand generation, or marketing program role supporting a direct sales force
• Strong B2B / enterprise software industry experience
• Experience in tech, life sciences industry, and/or clinical development area preferred
• Prior experience managing a team of 5-7
• Deep knowledge and experience in building and executing B2B Enterprise SaaS marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and events
• Well-rounded marketer with proven ability to build and deploy robust multi-channel program plans with demonstrated growth and success
• Ability to think strategically and see the bigger picture, weaving program plans into the global marketing plan
• Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
• Strong analytical skills partnered with a creative mind
• Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment
• Proven skills and metrics that demonstrate growth across multiple digital platforms
• Proven ability to lead a team and develop talent
• Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows

Nice to Have

• Experience in the tech, life sciences industry, and/or clinical development area

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum of 12 years of experience in field marketing, demand generation, or marketing programs supporting a sales force

Benefits & Perks

• Competitive salary range of $157,500 - 210,000 (based on location and experience)
• Most sales positions are eligible for a commission
• Many non-sales positions are eligible for annual bonuses
• Best-in-class benefits including medical, dental, life and disability insurance
• 401(k) matching
• Flexible paid time off
• 10 paid holidays per year