Senior Director, Commercial Marketing

About the Role

Key Responsibilities

• Develop and implement comprehensive commercial marketing strategies aligned with overall business objectives.
• Identify key market opportunities and develop targeted marketing plans to capitalize on them.
• Analyze market trends, competitor activity, and customer insights to inform decisions in retail programming.
• Develop and manage the commercial marketing budget, ensuring efficient allocation of resources.
• Build and maintain strong relationships with retailers in collaboration with the sales and Ecomm team.
• Develop and execute customized marketing programs tailored to specific channel and retailer needs.
• Collaborate with sales teams to ensure alignment on marketing initiatives and sales goals.
• Develop tools and resources to support the sales team in their efforts.
• Develop and execute impactful shopper marketing programs designed to increase product visibility and consumer engagement in-store and online.
• Create and implement targeted programming, including point-of-sale displays, promotions, and sampling events.
• Develop and manage POS toolkit and merchandising standards as guidelines for the commercial channel.
• Analyze shopper data to gain insights and optimize marketing programs.
• Lead the development of channel-specific promotional programs and track ROI.
• Ensure consistent brand messaging and positioning across all commercial channels.
• Develop and execute impactful brand activation programs to drive awareness and engagement.
• Create compelling marketing materials, including presentations, sell sheets, and digital content.
• Lead field marketing to ensure impact and value with retail partners.
• Oversee trade show and event participation.
• Lead and mentor a team of two.
• Foster a collaborative and high-performing team environment.
• Provide coaching and development opportunities to team members.
• Manage performance and provide regular feedback.
• Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing programs.
• Analyze data and generate reports to provide insights and recommendations.
• Present marketing performance updates to senior leadership.
• Work closely with the analytics team to improve data collection and reporting.

Requirements

• Proven experience in developing and executing commercial marketing strategies.
• Strong understanding of retail channels such as Grocery, Mass, and Foodservice.
• Experience building and maintaining relationships with retailers and cross-functional teams.
• Ability to develop and manage marketing budgets and resources efficiently.
• Experience in shopper marketing, POS development, and promotional programming.
• Strong analytical skills to interpret market data and shopper insights.
• Leadership experience, including team management and mentorship.
• Excellent communication and collaboration skills.
• Ability to develop compelling marketing materials and activation programs.
• Experience tracking and analyzing ROI of marketing initiatives.

Nice to Have

• Experience in the beverage or consumer packaged goods industry.
• Familiarity with digital marketing and content creation.
• Experience working with analytics and data reporting tools.

Qualifications

• Relevant marketing or business degree preferred.
• Proven track record of success in senior marketing roles.

Benefits & Perks

• Opportunity to lead and shape marketing strategies for a growing brand.
• Collaborative team environment.
• Work with a purpose-driven company committed to environmental causes.