Senior Director - Digital Acquisition and Revenue Marketing (Growth)

Freshworks

San Mateo, CA

Full Time

Director

228k-328k

16 days ago

Job Description

About the Role

Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences. With a people-first approach to AI, Freshworks aims to eliminate friction, making employees more effective and organizations more productive. Trusted by over 72,000 companies worldwide, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, the company focuses on creating enterprise-grade solutions that are powerful, easy to use, and deliver quick results. The organization values innovation, operational excellence, and a diverse, inclusive workplace where employees can find their purpose and passion.

Key Responsibilities

Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.
Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to the inside sales team, ensuring prospects are data-enriched and primed for engagement.
Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.

Requirements

12+ years of experience in SEO and content marketing, preferably in B2B SaaS.
Proven experience leading SEO strategies and demand generation content efforts at scale.
Strong expertise in technical SEO, content strategy, local SEO, and link-building.
Experience managing SEO agency relationships and internal teams.
Deep understanding of demand generation funnels and content-driven customer journeys.
Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools.
Experience with marketing automation tools, A/B testing, and conversion rate optimization.
Working knowledge of HTML, CMS platforms (WordPress), and web development best practices.
Ability to influence and collaborate across cross-functional teams.
Experience using AI and automation to scale content creation and optimization.
Strong written and verbal communication skills, with a thought leadership mindset.

Nice to Have

Experience in SaaS marketing and product-led growth (PLG).
Familiarity with full-funnel performance marketing and demand generation at scale.
Experience managing digital media budgets and executing multi-channel campaigns.

Qualifications

12+ years of experience in SEO and content marketing, preferably in B2B SaaS.

Benefits & Perks

Annual base salary range of $228,200 - $327,980 USD, with bonus/equity potential.
Multiple options for dental, medical, vision, disability, and life insurances.
Equity + ESPP, flexible PTO, flexible spending accounts, commuter benefits, and wellness benefits.
Adoption and parental leave benefits.

Working at Freshworks

At Freshworks, we are committed to creating a global workplace that enables everyone to find their true potential, purpose, and passion regardless of background, gender, race, sexual orientation, religion, or ethnicity. We believe diversity enriches our work environment and advances the goals of our employees, communities, and business.

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