Senior Director, Digital Marketing

JLL

New York, NY

Full Time

Director

180k-250k

about 1 month ago

Job Description

About the Role

JLL empowers you to shape a brighter way. Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

Key Responsibilities

Develop and execute AI-driven marketing strategies for rapid lead generation, market penetration, and brand visibility
Use AI tools for content creation, campaign automation, market analysis, and real-time performance optimization
Design and deliver compelling messaging across web, social, email, and events specifically for CRE asset management audiences
Track and report on KPIs; optimize campaigns to boost MQLs, conversion rates, social engagement, and brand reach
Collaborate closely with cross-functional teams and stakeholders to drive adoption and growth through AI-enhanced initiatives
Build and continually refine the marketing tech stack, prioritizing AI-powered solutions
Manage PR, thought leadership, and external marketing resources as needed

Requirements

Proven experience leveraging AI tools (e.g., ChatGPT, Gemini, Anthropic) across all marketing functions
Tech-savvy-skilled in marketing automation and CRM platforms (HubSpot, Salesforce), plus analytics (Google Analytics)
Innovative, data-driven, and entrepreneurial mindset
Strong cross-functional collaboration and influence skills-especially in matrixed or complex organizations
Excellent business communication and storytelling abilities
5+ years of B2B marketing experience (SaaS, PropTech, or FinTech strongly preferred)
CRE industry experience a plus
Based in the US (East Coast preferred)

Nice to Have

CRE industry experience

Qualifications

5+ years of B2B marketing experience
Experience with AI tools such as ChatGPT, Gemini, Anthropic
Proficiency in marketing automation and CRM platforms like HubSpot and Salesforce
Knowledge of analytics tools such as Google Analytics

Benefits & Perks

401(k) plan with matching company contributions
Comprehensive Medical, Dental & Vision Care
Paid parental leave at 100% of salary
Paid Time Off and Company Holidays

Working at JLL

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.

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