Senior Director, DTC Growth Marketing

Spin Master

Wilton, CT

Full Time

Director

190k-240k

5 days ago

Job Description

About the Role

The Senior Director, DTC Growth Marketing is responsible for driving profitability and revenue growth for Melissa & Doug's direct-to-consumer channels, including .com, retail stores, and social commerce. The role involves developing long-term vision and strategy to enhance DTC capabilities, leading industry best practices, managing agency and tech partnerships, overseeing paid search and affiliate programs, collaborating on brand campaigns, and coaching a high-performing team. The position is based in Wilton, CT, within a leading global children's toy, entertainment, and digital gaming company committed to innovation, integrity, and open-mindedness.

Key Responsibilities

Develop the long-term vision and strategy to deliver ongoing revenue growth and enhance DTC capabilities.
Be a thought leader for the organization and Executive Leadership teams on best practices for profitable DTC growth.
Develop social commerce strategy through platforms like TikTok Shop and explore emerging platforms to connect with shoppers.
Manage current agencies and tech partners, and assess future partnership needs.
Oversee paid search and affiliate programs, collaborating with the Brand team on marketing mix plans to drive traffic and revenue.
Provide industry insights and ensure the platform remains efficient and cutting-edge to deliver measurable growth.
Collaborate with the Brand & Creative team to bring the M&D brand and campaigns to life across owned DTC channels.
Manage ongoing measurement and learning initiatives to optimize site performance and marketing spend.
Lead, develop, and coach a high-performing team.

Requirements

10+ years of digital marketing experience with a focus on leading brand growth in the DTC channel.
Proven track record in growing businesses through digital marketing tactics.
Deep proficiency in paid social, social commerce, and digital ad buying platforms and ad tech.
Strong understanding of the full D2C tech stack and ability to leverage tools for agility and growth.
Experience with measurement and learning agendas to optimize marketing practices.
Demonstrated expertise in transforming brand strategy into successful media and commerce strategies.
Bachelor's degree required; MBA preferred.

Nice to Have

Experience leading brands with multi-channel distribution beyond D2C.

Qualifications

Bachelor's degree (MBA preferred).
10+ years of digital marketing experience.

Benefits & Perks

Anticipated pay range of $190,000 to $240,000 per annum, dependent on experience and qualifications.
Flexible work hours.
Comprehensive benefits and other perks.
Opportunities for growth and career advancement.
A dynamic, innovative, and collaborative work environment.

Working at Spin Master

Spin Master is a fast-paced, hands-on organization that values impactful decision-making, innovation, collaboration, and fun. The company promotes an accessible and inclusive hiring process, supports internal growth and transfers, and strives to create an environment where everyone is welcome and accommodated.

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