Senior Director, Ecommerce & Digital

About the Role

Key Responsibilities

• Lead integrated digital marketing strategies across paid media, CRM, ecommerce, and retail media platforms.
• Develop full-funnel campaigns that drive acquisition, retention, and customer lifetime value.
• Own operational planning and readiness for product launches, promotions, and channel expansion.
• Oversee the planning, execution, and optimization of digital activations across Meta, Google, Amazon, TikTok, and retail platforms like Walmart Connect and Aisle.
• Oversee revenue forecasting and optimize media budgets for ecommerce and retail initiatives.
• Partner closely with brand, creative, and operations teams to align on launches and marketing priorities.
• Manage project budgets, timelines, and cross-functional resourcing to ensure on-time, high-impact delivery.
• Oversee all ecommerce activities, including DTC websites (Shopify), Amazon, and emerging marketplace channels.
• Build and manage Amazon accounts including brand registry, storefronts, listings, and A+ content.
• Develop and optimize Amazon Sponsored Ads and Walmart.com campaigns to align with brand objectives.
• Oversee DTC ecommerce website builds, optimizing UX/UI, PDP/PLP layout, merchandising, and promotions.
• Activate retail media campaigns (e.g., Aisle) that complement in-store promotions and shopper marketing efforts.
• Monitor marketplace trends to identify high-impact opportunities for conversion, growth, and innovation.
• Manage and mentor cross-functional digital team members across performance media, CRM/email, and retail ecommerce.
• Guide strategic planning and performance reporting across all accounts.
• Act as a trusted client partner by translating goals into actionable digital strategies and providing ongoing insights.
• Analyze performance across digital channels and develop reporting frameworks to track KPIs such as ROAS, CVR, LTV.
• Optimize digital ecosystems through SEO, SEM, SMO, and conversion rate improvements.
• Identify performance gaps, test solutions, and scale successful initiatives to improve ROI and brand impact.

Requirements

• Bachelor's degree in advertising, marketing, digital media, or similar field.
• 8-12 years of experience in ecommerce, digital marketing, or growth roles in house or agency, preferably in CPG, food/bev, beauty, or wellness.
• Proven success driving profitable growth across DTC and retail ecommerce platforms.
• Experience managing performance-driven digital campaigns across paid social, search, email, and Amazon.
• Expertise in Amazon Seller Central, Walmart Connect, Shopify, Klaviyo, Meta/Google/TikTok Ads, and analytics tools like GA4.
• Strong grasp of digital funnel best practices, CRM/email strategies, and ecommerce merchandising.
• Demonstrated ability to lead and grow multi-disciplinary teams.
• Strong understanding of SEO, SEM, SMO, PPC, and conversion optimization.
• Knowledge of emerging platforms like TikTok Shop, Instagram Shop, and social commerce tools.
• Highly analytical with a deep understanding of marketing KPIs, attribution, and reporting.
• Excellent communication, project management, and leadership skills.
• Comfortable juggling multiple brands and projects in a fast-paced environment.

Nice to Have

• Experience with retail media activation and shopper marketing.
• Familiarity with omnichannel retail strategies.

Qualifications

• Educational background in advertising, marketing, digital media, or similar.

Benefits & Perks

• Starting salary of $125,000, determined through interviews and candidate experience.
• Comprehensive benefits program.