Senior Director - Field Marketing, AMER

About the Role

Key Responsibilities

• Lead with a clear, forward-looking vision for the North America Field Marketing team, aligning regional priorities with global objectives.
• Champion the customer by leading initiatives to redefine customer excellence for global enterprises and representing Freshworks at executive and board-level engagements.
• Foster a growth mindset by creating space for experimentation in go-to-market strategies and programs, modeling resilience and adaptability.
• Provide leadership, direction, and mentorship to the North America Field Marketing team, promoting diversity and inclusion to build innovative, competitive teams.
• Own the strategy, development, and execution of targeted marketing programs including demand generation campaigns, ABM, field events, user events, industry events, webinars, and digital initiatives.
• Collaborate closely with sales, business development, customer success, and global marketing teams to ensure strong execution and alignment.
• Drive operational excellence through robust systems and processes to manage high-stakes accounts and pipeline generation.
• Manage budgets, investment models, and track/measure all marketing programs, utilizing data-driven insights to optimize strategies and resource allocation.
• Understand marketing customer segmentation and value proposition, providing feedback to meet specific market needs.

Requirements

• 15+ years of experience in Cloud / SaaS enterprise application marketing (B2B).
• Proven track record in developing and executing integrated marketing campaigns that drive leads, pipeline, and revenue.
• Deep understanding of Account Based Marketing (ABM) versus Demand Generation at scale, and strategic deployment of each.
• Strong background in Field and Partner Marketing, complemented by Digital Marketing experience.
• Confidence in budgeting, forecasting, modeling, waterfall, and conversion rate analysis.
• Experience working cross-functionally with sales, business development, and global marketing teams to execute high-impact programs.
• Strong people management skills with the ability to develop and retain high-performing, diverse talent.
• Demonstrated ability to lead through influence at all levels, including C-suite and executive engagements.
• Experience going to market through partners is a strong plus.

Nice to Have

• Experience working with partners to go to market.

Qualifications

• Educational background is not explicitly specified, but extensive experience in SaaS/enterprise marketing is required.

Benefits & Perks

• Annual base salary range of $244,000 - $330,750 USD plus bonus compensation.
• Multiple options for dental, medical, vision, disability, and life insurances.
• Equity and ESPP programs.
• Flexible PTO, flexible spending accounts, commuter benefits, and wellness benefits.
• Adoption and parental leave benefits.