Senior Director, Growth (Hybrid)

About the Role

Key Responsibilities

• Develop and own the company-wide growth strategy, including SEO, paid digital advertising (search, display, social), and lifecycle marketing (email, SMS, push, in-app).
• Manage agencies - both digital marketing and creative.
• Establish KPIs and forecast growth across user acquisition, engagement, and retention.
• Translate company goals into team OKRs and campaign plans with clear ownership and timelines.
• Conduct market research to identify new opportunities for growth, including new markets, growth areas, trends, customers, partnerships, products, and services.
• Define, measure, and analyze key growth metrics to evaluate the success of growth strategies and initiatives, including Orders, Order GMV, Registered Users, and App Downloads.
• Collaborate with marketing and sales teams to ensure strategies and goals are aligned, optimizing the customer acquisition process and user journey.
• Work closely with the product development team to ensure product offerings meet market needs to support growth.
• Develop and oversee campaigns aimed at acquiring new customers and retaining existing ones, utilizing various channels such as digital marketing, content marketing, SEO, and social media.
• Manage the growth department's budget, ensuring resources are allocated effectively to support strategic initiatives.
• Identify and establish strategic partnerships and relationships that can fuel growth and expand market reach.
• Foster an innovative culture within the team, encouraging experimentation, adoption of new growth tactics and technology.
• Leverage data analytics tools and platforms to monitor growth efforts, providing regular reports with insights and recommendations for optimization.
• Keep abreast of competitor movements and strategies, adapting growth plans to maintain competitive advantage.
• Work across departments to ensure a cohesive approach to growth, aligning product, marketing, sales, and customer service efforts.
• Ensure all growth activities comply with relevant laws, regulations, and ethical standards, assessing and mitigating risks.
• Oversee campaign strategy, execution, & optimization across platforms (Google Ads, Meta, TikTok, programmatic DSPs).
• Guide long-term organic growth strategy in partnership with content, engineering, and product teams.
• Own full-funnel lifecycle communications, including onboarding flows, engagement campaigns, and win-back strategies.
• Collaborate with product, data, and CX teams to deliver personalized and automated communications to increase LTV.
• Lead and manage the Growth team by providing guidance, support, and mentorship to help them develop their skills and achieve their goals.
• Develop and manage departmental budgets, ensuring optimal resource allocation.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 7-10 years of a proven track record of successfully establishing and managing strategic partnerships that have driven business growth.
• Proven experience in full stack SEO, CRO, Content, Lifecycle, and analytics.
• 3+ years in a senior leadership role.
• Strong analytical mindset; expert in marketing attribution, funnel analysis, cohort tracking, and LTV/CAC modeling.
• Excellent project management skills, with the ability to manage multiple projects simultaneously, meet deadlines, and stay within budget.
• Strong leadership and engagement skills, with a track record of building and motivating high-performing teams.
• Strong communication and interpersonal skills, with the ability to influence and collaborate effectively with internal and external stakeholders.
• In-depth knowledge of the cannabis industry, including regulatory frameworks, market trends, and key players.
• Proficiency in Microsoft Office Suite and CRM software.

Nice to Have

• Previous leadership roles in cannabis.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 7-10 years of experience in strategic partnership management and growth.
• Proven experience in SEO, CRO, Content, Lifecycle, and analytics.
• 3+ years in a senior leadership role.

Benefits & Perks

• Base pay range of $227,310.00 - $253,292.00 per year.
• Physical health benefits: Medical, Dental & Vision with employer-paid premiums and HSA contributions.
• Mental health benefits: Free access to CALM app for employees and dependents, seminars, and Q&A sessions.
• Basic Life & AD&D insurance, 401(k) with employer match, generous PTO, paid sick leave, and holidays.
• Supplemental voluntary benefits including Student Loan Repayment/529 Education Savings, FSA, voluntary Life and AD&D Insurance, Critical Illness, Accident Insurance, Short- and Long-term Disability, Pet Insurance, Family planning/fertility, Identity theft protection, Legal services, Paid parental leave.
• Work environment: Casual and fun atmosphere, opportunities for professional growth, networking events, and employee resource groups.