Senior Director, Industry and Account-Based Marketing

About the Role

Key Responsibilities

• Lead the Industry Marketing and Account Based Marketing functions with a global remit, reporting to the VP of Growth Marketing.
• Develop account-centric demand generation plans across multiple products, verticals, channels, and geographies.
• Create industry and deal-specific positioning initiatives in key verticals such as Payments and Banking to generate pre-sales consideration and pipeline.
• Collaborate closely with cross-functional teams including Business Development, Partner Marketing, Product Marketing, Content, Creative Labs, Sales Development, Field Marketing, and Marketing Operations.
• Develop and implement customized deal-centric positioning and collateral for pre-sales prospecting and deal maturation.
• Build strategies to map product messages against customer needs to drive engagement with target markets.
• Manage global pipeline and conversion funnel from a marketing perspective in collaboration with teams.
• Create deal-specific positioning and educational collateral leveraging canonical positioning from Product Marketing.
• Manage stakeholder relationships within the Revenue organization to understand signals and gather feedback.
• Oversee target account lists across products, industries, and geographies in conjunction with Revenue Strategy.
• Supervise ABM engagements with targeted accounts, coordinating with SDR teams for effective targeting.
• Monitor and manage ABM budget allocation in partnership with Performance Marketing and agency partners.
• Collaborate with marketing operations to refine tactics and content based on campaign performance and opportunities.

Requirements

• 12+ years of experience in Account Based Marketing, Demand Generation, Industry marketing, strategic go-to-market, or product/partner marketing, with hands-on execution in crypto, payments, banking, or financial infrastructure verticals.
• 5+ years of people management experience.
• 5+ years of experience partnering with Sales and Business Development teams.
• Expertise in B2B campaign & B2B2C design, deployment, message development, results analysis, and reporting.
• Proven ability to develop clear, differentiated messaging and positioning for complex, technical products.
• Robust knowledge of how money moves in a global construct.
• Exceptional collaboration skills and ability to engage with cross-functional leaders to drive results.
• High integrity, curiosity, and a proactive leadership approach in ambiguous environments.

Nice to Have

• Understanding of how fintech / crypto infrastructure facilitates automation and acceleration of money movement, storage, and access.
• Exceptional time management and project management skills with the ability to multitask and prioritize.
• Demonstrated success navigating complex business environments and driving efficient execution.

Qualifications

• Educational background is not explicitly specified, but extensive experience in relevant marketing fields is required.

Benefits & Perks

• Position is eligible for day-one PERM sponsorship for qualified candidates.
• Starting pay range from $220,000 to $275,000.
• Circle is an equal opportunity employer that values diversity and does not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.