SENIOR DIRECTOR INTEGRATED MARKETING & FAN ENGAGEMENT (GOLDENVOICE SOUTHERN CALIFORNIA)

About the Role

Key Responsibilities

• Develop and execute integrated marketing campaigns and budgets for concerts and tours within the southern California area, ensuring alignment with ticket sales targets and brand positioning.
• Design and oversee multi-channel marketing strategies that include digital advertising, social media, influencer partnerships, traditional media, and experiential marketing, adapting creative approaches to specific artist demographics and market segments.
• Ensure consistent brand messaging across all touchpoints while directing content creation and managing ad spend across paid and organic media channels such as social, SMS, email, influencer, OOH, digital, radio, and TV.
• Collaborate closely with venue marketers, artist teams, record labels, sponsorships, and creative/design teams to develop impactful marketing assets and maintain cohesive messaging throughout campaign phases.
• Cultivate and manage relationships with key media partners, streaming platforms, radio stations, and digital influencers to maximize marketing reach and optimize customer acquisition costs in the region.
• Work with artist management, talent buyers, venues, agencies, media partners, and internal departments to coordinate marketing efforts.
• Align marketing efforts with sponsorship, PR, and content teams to ensure consistent messaging.
• Present contextualized reporting to stakeholders and provide insights into actionable marketing strategies based on data.
• Attend key concerts as a marketing representative to support on-site activations, evaluate audience engagement, and foster industry relationships.
• Track and optimize performance metrics such as ROI, conversion rates, CPM, CTR, etc., using insights to improve campaigns.
• Monitor campaign performance and ticket sales in real time, adjusting tactics to meet sales goals, and partner with analytics and ticketing teams to maximize revenue during peak periods.
• Analyze sales data and consumer behavior to optimize pricing strategies, promotional timing, and audience targeting.
• Present strategic insights and reports to senior leadership and partners.
• Manage and mentor a multi-leveled marketing team, including hiring, training, and talent development, establishing performance metrics and fostering a collaborative, results-driven culture.

Requirements

• BA/BS Degree in Marketing, Communications, or a related field; MBA or equivalent experience is a plus.
• 8-10 years of experience in live events or music marketing.
• Expertise in digital media, CRM, social platforms, and paid media strategy.
• Proven success leading large-scale, multi-channel campaigns that drive sales and audience growth.
• Deep understanding of the Southern California music and events landscape.
• Exceptional leadership, budget management, and cross-functional collaboration skills.
• Creative brand builder with experience in developing and managing consumer brands.

Nice to Have

• Experience with developing and managing consumer brands.
• Experience working with artists, venues, and entertainment industry stakeholders.

Qualifications

• BA/BS Degree in Marketing, Communications, or related field.
• 8-10 years of experience in live events or music marketing.

Benefits & Perks

• Full-time comprehensive benefits package including medical, dental, and vision insurance.
• Paid holidays, vacation, and sick time.
• Company-paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401k plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.