Senior Director, International Marketing

Rag-And-Bone

New York, NY

Full Time

Director

180k-210k

17 days ago

Job Description

About the Role

The Senior Director of International Marketing will drive the development and execution of integrated marketing strategies that amplify brand awareness, engagement, and sales across global markets. This role requires a balance of strategic thinking, cross-cultural sensitivity, and hands-on execution. The ideal candidate is a dynamic leader with deep experience in global fashion or retail marketing and a strong understanding of regional consumer behavior. rag & bone is a New York-based brand founded in 2002, committed to originality, authenticity, and inclusivity, emphasizing community, diversity, and empowerment within its workplace culture.

Key Responsibilities

Develop and implement international marketing strategies aligned with the brand's overall vision and business goals.
Lead market entry and expansion strategies in priority regions (e.g., Europe, Asia-Pacific, Middle East, Latin America).
Oversee the localization of brand messaging, campaigns, and creative assets to ensure cultural relevance and resonance.
Collaborate with regional teams, distributors, and retail partners to align marketing activities and optimize performance.
Manage global media planning and buying across digital, social, print, and experiential platforms.
Analyze market trends, customer insights, and competitor activity to inform strategic decisions.
Oversee the creation and execution of global influencer, celebrity, and PR campaigns.
Manage and mentor a team of regional marketing managers and external agencies.
Establish KPIs, track campaign performance, and report ROI to senior leadership.
Represent the brand at key industry events, trade shows, and global activations.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
10+ years of progressive experience in international marketing, with at least 5 years in the fashion or luxury industry.
Proven success in developing and executing marketing strategies across multiple international markets.
Strong understanding of regional market dynamics, consumer behaviors, and cultural nuances.
Experience managing multi-million-dollar budgets and global marketing campaigns.
Exceptional leadership, communication, and cross-functional collaboration skills.
Fluent in English; additional language skills are a plus.
Willingness to travel internationally up to 30% of the time.

Nice to Have

Additional language skills beyond English.

Qualifications

Educational background with a Bachelor's degree; MBA preferred.

Benefits & Perks

Paid Time Off
Clothing Allowance
Generous Employee Discount
Paid Parental Leave
Membership to Calm and access to other wellness benefits
Medical, dental, vision and ancillary benefits
401k
Salary in the range of $180,000-210,000

Working at Rag-And-Bone

rag & bone emphasizes originality, authenticity, diversity, and inclusivity. The company encourages employee connection, empowerment, and values working together to achieve results. It promotes a culture of innovation, discipline, and making a positive impact both internally and externally.

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