Senior Director, Marketing

About the Role

Key Responsibilities

• Lead a combined team of program managers and project managers overseeing the delivery of work across marketing shared services.
• Ensure program managers are tightly aligned to revenue marketing teams to manage priorities and dependencies.
• Ensure project managers set up projects, establish timelines, track progress, and maintain project documentation.
• Manage workflow and resource allocation to meet service-level expectations for speed, quality, and responsiveness.
• Monitor capacity and performance, adjusting assignments to maintain balance and service excellence.
• Establish governance frameworks, operational standards, and KPIs to ensure consistent performance across initiatives.
• Partner with marketing and business leaders to prioritize work and align resources with strategic objectives.
• Lead initiatives to modernize intake, prioritization, resource management, and service delivery.
• Develop and operationalize an integrated marketing planning process to forecast demand, manage pipeline, and proactively align resources.
• Design and manage a hybrid rightshoring model that augments inhouse capabilities with global partners to flex capacity as needed.
• Govern the global marketing project portfolio to ensure alignment with enterprise strategy and business priorities.
• Serve as the senior point of contact for leadership and stakeholders on shared services performance, capacity, and transformation progress.
• Oversee budgets for shared services operations and programs, ensuring alignment with marketing’s financial goals.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred.
• 10+ years in marketing operations, program/project management leadership, or shared services leadership within a fast-paced global marketing or creative services environment.
• Proven success leading BAU shared services while driving operational transformation.
• Experience implementing hybrid rightshoring or distributed delivery models.
• Strong portfolio governance and resource planning expertise.
• Executive-level leadership, influencing, and decision-making skills.
• Excellent communication skills with the ability to convey complex information clearly and persuasively to all levels of the organization.
• Mastery of delivery governance, program management, and capacity planning.
• Strong problemsolving and organizational skills.
• Skilled in managing distributed, global teams and partner relationships.
• Attributes including strategic thinking, operational rigor, innovative mindset, trust-building, and adaptability to change.

Nice to Have

• Additional certifications demonstrating proficiency in project management methodologies (e.g., PMP).

Qualifications

• Bachelor's degree in relevant fields; MBA or advanced degree preferred.
• 10+ years of relevant experience in marketing operations or shared services leadership.
• Proven success in operational transformation and hybrid rightshoring models.

Benefits & Perks

• Not explicitly specified in the description.