Senior Director, Marketing Activation

Workday

Columbus, OH

Full Time

Director

176k-220k

30 days ago

Job Description

About the Role

At Root, we're harnessing the power of technology to revolutionize car insurance. Using machine learning and mobile telematic platforms, we've built one of the most innovative insurtech companies in the world. The Senior Director of Marketing Activation will build and lead a specialized team responsible for optimizing Root's marketing and distribution approaches across multiple channels. This role involves collaborating closely with data science teams, focusing on innovative go-to-market strategies, and establishing scalable frameworks for marketing initiatives, especially in new channels and partnerships. Root promotes a flexible work environment supporting remote work across the US.

Key Responsibilities

Serve as the strategic marketing advisor to executive leadership and data science across channels.
Develop comprehensive go-to-market strategies for Root's key initiatives, with initial focus on partnership marketing.
Design and implement scalable frameworks to test, learn, and optimize marketing approaches, especially for 'cold starts' in new channels.
Establish standardized processes for marketing launches to ensure consistency and quality.
Collaborate closely with Product, Business Development, and Data Science teams to align marketing efforts with business priorities.
Create transitional frameworks to effectively hand off established channels to data science teams.
Partner with high-profile external partners (Toyota, Hyundai, etc.) to plan and execute joint marketing initiatives.

Requirements

10+ years of marketing experience with 5+ years in leadership roles.
Proven background in large-scale, cross-channel marketing launches for national/global brands.
Deep expertise in taking new products/experiences to market through marketing and advertising.
Demonstrated success with 'cold starts' in new marketing channels and audiences.
Technical understanding of CRMs, including email and SMS configuration.
Experience leading A/B testing and data-driven optimization programs.
Strong track record of building and developing high-performing teams.
Experience partnering with C-level executives and external partners.
Exceptional cross-functional leadership skills.
Comfort working in a data-driven organization where marketing decisions are informed by analytics.

Nice to Have

Experience with marketing in the insurance or FinTech industry.
Familiarity with machine learning and telematic platforms.
Experience working in a remote or flexible work environment.

Qualifications

Educational background is not explicitly specified, but extensive marketing leadership experience is required.

Benefits & Perks

Salary Range: $176,000 - $220,000 (LTI & Bonus Eligible).

Working at Workday

Root values autonomy, impact, collaboration, and the collection of smart, driven people. The company encourages solutions through curiosity, rigor, and an analytical lens. It promotes a diverse and inclusive workplace, emphasizing merit-based recognition and a supportive environment for self-starters and innovative thinkers.

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