Senior Director, Marketing and Client Engagement
Bright Horizons
Job Description
About the Role
We are seeking a strategic, data-driven, and brand obsessed Senior Director of Client Marketing to lead and elevate our client employee registration and engagement strategy. You will be responsible for defining, developing, and implementing marketing support programs that generate measurable interest in Bright Horizons services spanning all lines of business and brand. This Sr Director will be focused on new client launches, driving client revenue via employee engagement strategies. The Senior Director of Marketing and Client Engagement will be responsible for defining, developing, and implementing integrated marketing strategies for Bright Horizons clients' employees. You will play lead the client marketing strategy, and high touch service processes to ensure all clients have access to great BH marketing and benefits. You are focused on revenue, continuous improvement, client service and excellence. This is a hybrid position requiring 3 days a week at our headquarters in Newton, MA. Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Key Responsibilities
- Provide leadership as a key decision-maker and program strategist on CMM/CMS team.
- Develop a new client and new program launch strategy and processes that drives client growth.
- Create and manage against a marketing calendar that integrates inbound and outbound elements to provide a consistent, positive, and impactful experience for clients.
- Drive client opt-ins with actionable plans and processes that explain importance to both client, CR, and team.
- Develop and drive new and engaging events strategy to ensure events drive client engagement, consumer awareness, and results.
- Deliver engaging benefits fairs and materials.
- Optimize existing processes and delivery.
- Collaborate and communicate across marketing to continuously improve and innovate.
- Lead and develop a team for best performance, results, and overall delivery of key marketing initiatives.
Requirements
- Bachelor's Degree is required.
- 10+ years of marketing leadership, client marketing, sales enablement, business development, or partnerships experience.
- Experience managing the budget, strategy, execution plan, and results measurement for launches, conferences, and events.
- Proven ability to design and execute integrated marketing programs that improve lead volumes and support business growth.
- Adept at working in a fast-paced environment, managing multiple moving parts, and collaborating across organizational silos.
- Proficient at working within various marketing tools that enable team success.
- Experience with building strong working relationships inside and outside the organization, leveraging client and partner relationships to improve marketing campaigns.
- Demonstrated success creating campaigns that highlight a company's strengths in ways that matter to the target audience.
Nice to Have
- Experience managing the strategy, execution, and results measurement for launches, conferences, and events.
Qualifications
- Bachelor's Degree.
Benefits & Perks
- Medical, dental, and vision insurance.
- 401(k) retirement plan.
- Life insurance.
- Long-term and short-term disability insurance.
- Collaborative workplace designed to grow careers and support personal lives.
Working at Bright Horizons
Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under law. We are a company named 20 times as one of FORTUNE's “100 Best Companies to Work For,” driven to make a difference, one child, one family, and one organization at a time.
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About Bright Horizons
Website
brighthorizons.com
Location
Newton, MA
Industry
Child Care Services
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