Senior Director, Marketing Campaigns

About the Role

Key Responsibilities

• Develop marketing campaign strategy and plans, key messaging pillars, and core content that will drive business performance for year long timeframe
• Establish strategy and plans within each functional area of the campaigns and programs team, ensuring clear objectives and success metrics are defined in support of the business
• Collaborate with Brand Marketing team to supply campaign expertise and guidance on brand positioning strategy, ensuring the Medidata brand, its identity, proof points, value proposition, pillars, and goals are clear and impactful throughout all marketing activities; ensure brand positioning is pulled through campaigns and programs
• Manage the hiring, developing, and retaining of marketing talent
• Focus on the buyer's journey and selected personas to deliver the right program and content at the right time during the course of a campaign
• Create core campaign assets such as ads, landing pages, white papers, blogs, etc.
• Build organizational buy-in on campaigns and initiatives--all the way from strategic planning to building operational momentum--collaborating cross-functionally and across regions with various stakeholders within marketing and company-wide
• Set best practices, including creation of campaign frameworks, processes, and roles and responsibilities
• Create standard measurement plan, setting campaign goals and KPIs
• Manage agency relationship on development of campaign and content

Requirements

• Bachelor's degree required, preferably in Marketing, Branding, or related field
• Minimum 14 years of advanced brand marketing and strategy development experience in an agency or in-house environment
• Prior experience leading a 10-15 person team and managing $1M+ budgets
• Well-rounded marketer with proven ability to build and deploy short- and long-term campaign plans, supporting growth and fueling brand awareness and pipeline growth
• Ability to think strategically and see the bigger picture, weaving campaign plans into the overall marketing plan
• Detail-oriented and active listener who can distill information and develop ideas from a variety of insights
• Dynamic storyteller with proven ability to make complex information digestible
• Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
• Strong creative and analytical skills
• Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment
• Proven ability to lead a mid-size team and develop talent

Benefits & Perks

• Best-in-class benefits, including medical, dental, life and disability insurance
• 401(k) matching
• Flexible paid time off
• 10 paid holidays per year