Senior Director, Marketing

About the Role

Key Responsibilities

• Leads overall HIV Treatment Direct-to-Patient (DTP) strategy and oversees development and execution of the annual patient marketing tactical plan.
• Develops targeted patient approaches for personal (field-based) and non-personal promotion across HIV populations through marketing channels such as print, digital, social media, out-of-home, and television, leveraging agency expertise, KPIs, and ROI analysis.
• Translates market research insights to enhance promotional strategies and tactics.
• Champions innovative approaches to strengthen brand loyalty.
• Develops culturally competent patient materials and messaging to meet educational needs of patients and community partners.
• Collaborates with cross-functional teams to ensure coordinated efforts aligned with brand strategy and advocates for the voice of the patient.
• Provides leadership, coaching, and performance management to the DTP marketing team.
• Manages integrated promotions and media budgets effectively.
• Oversees agency relationships and performance, facilitating collaboration to meet business needs.
• Oversees management of patient ambassadors to ensure a consistent Gilead experience.
• Develops and delivers presentations to internal (executives, US leadership, sales) and external audiences.
• Ensures compliance with all relevant laws, regulations, and policies.

Requirements

• High performing DTC/DTP marketer with the ability to set a vision and provide direction across diverse stakeholders.
• Strategic and analytic thinker with an innovative mindset capable of making accountable decisions and prioritizing tradeoffs.
• Deep expertise in implementing pharmaceutical brand and communication plans, with experience in consumer/patient targeting and activation.
• Proven track record of successful pharma/biotech/consumer patient/community marketing.
• Excellent leadership skills with experience in managing and mentoring teams, including training, performance management, and recruitment.
• Strong interpersonal skills to lead cross-functionally, resolve conflicts, and drive consensus.
• Excellent communication skills with the ability to present credibly and influence at all levels.
• Superior project management skills with the ability to oversee multiple projects and priorities.
• Experience with complex budget management.
• Experience developing external relationships leading to brand advocacy.
• Bachelor’s Degree with 14+ years of experience, or Master’s Degree with 12+ years, or PhD with 12+ years.
• Prior direct people management experience.
• Direct-to-Patient marketing expertise in prior roles.

Nice to Have

• MBA preferred; Bachelor’s degree in marketing or related fields required.
• Experience working with patient and community advocacy groups.
• Extensive understanding of pharmaceutical regulatory requirements.
• Experience with Gilead franchises or exposure to pharmaceutical marketing regulations.
• Experience with digital or communications agency work.

Qualifications

• Bachelor’s Degree and 14 years’ experience OR
• Master’s Degree and 12 years’ experience OR
• PhD and 12 years’ experience.

Benefits & Perks

• Salary range: $261,375.00 - $338,250.00, with factors including experience, qualifications, and location.
• Discretionary annual bonus and stock-based long-term incentives (eligibility may vary).
• Paid time off and comprehensive benefits package including company-sponsored medical, dental, vision, and life insurance.
• Additional benefits information available at https://www.gilead.com/careers/compensation-benefits-and-wellbeing.