Senior Director, Marketing, Field Patient Education & Transplant Center Activation

About the Role

Key Responsibilities

• Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities.
• Partners with and supports marketing team members and cross functional partners to help shape the brand strategy, segment the market, develop messaging, and support the launch of investigational therapies.
• Generates and consolidates key insights across HCPs and patient stakeholders through market research and advisory boards.
• Engages with the HCP and KTL community and other key customers for TDT and SCD, including transplant surgeons/staff and referring hematologists, to understand community challenges and opportunities.
• Oversees development and implementation of strategic and tactical plans for brand(s).
• Provides input into forecasting assumptions, both short term and long term.
• Leads the Authorized Treatment Center (ATC) onboarding strategy and execution, ensuring engagement with appropriate treatment centers based on business need.
• Leads the Patient Educator field team and supports development of local market strategies.
• Leads team to create all commercialization campaigns including unbranded disease education and branded patient and HCP campaigns.
• Develops strong partnerships and collaboration with cross-functional teams to support business goals.
• Serves as the cross-functional launch lead for label expansions.
• Collaborates with external communications review committee to approve materials for external use.
• Manages agency partners and team to ensure on budget and timely deliverables.
• Operates with a sense of urgency and fosters a culture of accountability.
• Models and instills a culture of compliance focused on ethics and integrity.

Requirements

• Bachelor's degree.
• 12+ years of combined educational/work experience in marketing, consulting, or agency experience in healthcare/biopharmaceuticals, or an equivalent combination of experience and education.
• Experience managing external partners.
• Demonstrated ability to work independently and collaborate across multiple functional areas.
• Understanding of legal, regulatory, and compliance requirements in the pharmaceutical industry.
• Strong written and verbal communication skills, including presentation delivery and interpersonal skills.
• Ability to manage up and across an organization, identifying critical information to share with leadership and stakeholders.
• Experience with budget management.
• Ability to travel up to 20%.
• Launch and/or label expansion experience.
• Experience managing a team; field leadership experience highly desirable.

Nice to Have

• Experience in developing tactics for diverse audiences and complex marketplaces.

Qualifications

• Educational background and experience as specified in requirements.

Benefits & Perks

• Annual bonus and equity awards.
• Inclusive market-leading benefits including medical, dental, and vision coverage.
• Generous paid time off, including a week-long company shutdown in summer and winter.
• Educational assistance programs including student loan repayment.
• Commuting subsidy and charitable donation matching.
• 401(k) plan.