Senior Director, Marketing, Field Patient Education & Transplant Center Activation

About the Role

Key Responsibilities

• Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities
• Partners with and supports marketing team members and cross functional partners to help shape the brand strategy, segment the market, develop messaging, and support the launch of investigational therapy
• Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.
• Engages with the HCP and KTL community and other key customers for TDT and SCD, including transplant surgeons/staff and referring hematologists, to understand community challenges and opportunities
• Oversees development and implementation of strategic and tactical plans for brand(s)
• Provides input into forecasting assumptions, both short term and long term
• Leads the Authorized Treatment Center (ATC) onboarding strategy and execution, ensuring engagement with appropriate treatment centers based on business need
• Leads the Patient Educator field team and supports development of local market strategies
• Leads team to create all commercialization campaigns including unbranded disease education and branded patient and HCP campaigns
• Develops strong partnerships and collaboration with cross-functional teams to support business goals
• Serves as the cross-functional launch lead for label expansions
• Collaborates with Vertex external communications review committee to approve materials for external use with customers
• Manages agency partners and team to ensure on budget and timely deliverables
• Operates with a sense of urgency and creates a culture of accountability among the team
• Role models and instills a culture of compliance focused on ethics and integrity in all activities
• Performs other related duties as needed

Requirements

• Bachelor's degree
• 12+ years of combined educational/work experience in marketing, consulting or agency experience in healthcare/biopharmaceuticals, or an equivalent combination of experience and education
• Experience managing a team; field leadership experience highly desirable
• Experience working with and/or developing tactics for diverse audiences and complex marketplaces
• Launch and/or label expansion experience
• Demonstrated ability to work independently and manage initiatives across multiple functional areas
• Strong communication skills, both written and verbal, with ability to engage diverse audiences including senior leaders, HCPs, and patient communities
• Understanding of legal, regulatory, and compliance requirements in the pharmaceutical industry
• Ability to manage external partners
• Experience with budget management
• Ability to travel up to 20%

Nice to Have

• Experience with developing tactics for complex marketplaces
• Field leadership experience

Qualifications

• Educational background and experience as specified in requirements

Benefits & Perks

• Eligible for an annual bonus and annual equity awards
• Comprehensive benefits including medical, dental, and vision
• Generous paid time off, including a week-long company shutdown in summer and winter
• Educational assistance programs including student loan repayment
• Commuting subsidy
• Matching charitable donations
• 401(k) plan