Senior Director, Merchandising

About the Role

Key Responsibilities

• Develop and implement data-driven merchandising strategies to elevate content quality, drive personalization, and optimize conversions across Coursera's digital channels
• Design scalable content monetization strategies tailored to specific content categories, leveraging innovative revenue models to drive growth for new and existing offerings
• Foster a culture of innovation and operational excellence, inspiring a high-performing team while promoting a rigorous, data-driven approach to merchandising initiatives
• Leverage analytics to refine content placements, recommendations, and personalization strategies in alignment with learner preferences and emerging market trends
• Build cross-functional partnerships with Product, Engineering, Creative, and Marketing teams to integrate merchandising initiatives seamlessly into user experiences
• Execute go-to-market strategies for new content launches, driving effective MDF utilization and strong collaborations with content providers to maximize revenue potential
• Minimal travel will be required for industry events, client meetings, and team offsites (estimated 5% travel)

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 10+ years of progressive experience in digital merchandising, e-commerce, or content marketing, with a proven record of building scalable systems from the ground up
• Demonstrated expertise in leveraging consumer insights and behavioral data to craft merchandising strategies that drive personalization and robust revenue performance
• Proven experience in establishing measurement systems that capture incremental performance and guide data-informed strategic decisions
• Solid track record in developing go-to-market strategies for new content, including experience collaborating with external content partners and utilizing MDF budgets to support partner initiatives
• Must be in Central OR Eastern Time Zone

Nice to Have

• MBA or equivalent advanced degree
• Strong understanding of consumer purchase psychology-knowing how decision-making processes and behavioral drivers can be strategically leveraged to optimize conversion and engagement
• Exceptional collaboration and communication skills, with a history of working closely with Product, Engineering, Creative, and Marketing teams in fast-paced, dynamic environments
• Visionary leadership abilities combined with creative intuition and rigorous analytical skills, enabling the execution of long-term strategic initiatives and sustained revenue growth

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 10+ years of experience in digital merchandising, e-commerce, or content marketing

Benefits & Perks

• Salary range of $170,000 - 213,000 USD (US Zone 2), with additional bonus and equity in the form of RSUs
• Flexible work environment including options to work from home, offices, co-working spaces, or hubs
• Comprehensive total rewards package including bonus and equity
• Workplace flexibility and virtual onboarding