Senior Director of Marketing and Brand Engagement

About the Role

Key Responsibilities

• Develop key messaging using audience segmentation and execute targeted marketing campaigns to support station goals and events.
• Oversee all marketing collateral and presentation development, including ad buys and marketing strategies for nationally syndicated programs.
• Perform analysis on marketing and communications programs and benchmark station performance against industry standards.
• Collaborate with Programming and Content stakeholders to identify opportunities for audience engagement and funding sources.
• Develop effective communication strategies leveraging on-air, digital, social, print, and direct mail channels.
• Oversee copywriting and editing for web, intranet, and newsletters, and manage the compilation of WAMU's Annual Report and other deliverables.
• Serve as the primary liaison to external media organizations and develop internal communication strategies for staff updates.
• Develop and oversee membership fundraising strategies, budgets, and execution of grassroots fundraising activities.
• Supervise membership staff and donor database administration to ensure accurate records.
• Work with external partners like American University's Office of Development and NPR to expand membership and fundraising potential.
• Manage a team including marketing, communications, donor relations, membership, and events staff.
• Manage a significant operating budget, assess membership analytics, and seek process efficiencies.

Requirements

• Bachelor's degree.
• 10+ years of relevant experience in integrated fundraising, marketing, public/media relations, branding, or related fields.
• At least five years of experience in internal and external communications, outreach, and engagement planning.
• 3 or more years of supervisory or management experience.
• Excellent oral and interpersonal communication skills.
• Ability to manage multiple projects, timelines, and budgets effectively.
• Superior journalistic writing style for corporate and external publications.
• Experience with media relations and strategic media planning in a multi-platform environment.
• Ability to work a hybrid schedule and collaborate across organizational functions.

Nice to Have

• Master's degree.
• Experience working in a non-profit or media-based environment.
• Experience managing a membership program.
• CFRE (Certified Fundraising Executive) designation.

Qualifications

• Demonstrated excellence in fundraising, marketing, public relations, or branding.
• Experience managing a membership program and developing outreach and engagement plans.
• Strong written and verbal communication skills, including journalistic style writing.
• Ability to offer media relations advice and lead strategic media initiatives.
• Experience working with diverse workforces and managing cross-functional teams.

Benefits & Perks

• Competitive benefits package including a 200% matching retirement plan.
• Tuition benefits for full-time staff and their families.
• Leadership development certificates.
• Recognition as a fit-friendly worksite by the American Heart Association.