Senior Director of Marketing- Global Disease Awareness Campaigns

About the Role

Key Responsibilities

• Lead a team of marketing associates responsible for implementing consumer disease awareness campaigns across multiple regions, affiliates, and languages.
• Collaborate with global brand teams to receive overall brand strategy, identify gaps in consumer awareness, and develop briefs for agencies for global campaigns.
• Oversee the creative process and preparation of assets for senior leadership review, ensuring timelines and goals are met.
• Manage stakeholder communication with lead affiliates to ensure alignment and informed participation throughout campaign development.
• Measure and optimize campaign performance post-launch based on in-market results.
• Provide strategic leadership, training, development, and coaching to the marketing team.
• Work with external creative agencies to develop comprehensive multi-stakeholder campaign strategies and execution plans.
• Support transformation change management by leading enterprise workstreams that influence consumer behavior.
• Collaborate with internal teams (Media, Social Media, Privacy, Legal, Regulatory) and external partners to deliver compliant campaign assets.
• Partner with media teams to utilize data for media activation, planning, and measurement.
• Manage relationships with media agencies, establish expectations, and evaluate partnership effectiveness.
• Ensure compliance with marketing guidelines, policies, and procedures, including privacy, legal, and regulatory standards.
• Oversee budget management to ensure campaigns are delivered within financial plans.

Requirements

• Bachelor's degree.
• Senior-level professional with 10 years of experience in marketing, campaign development, entertainment marketing partnerships, sponsorships, creative, or marketing/media.
• Authorized to work in the United States on a full-time basis.
• Broad expertise in mass marketing and multiple media channels with proven in-market results.
• Highly collaborative with ability to work within complex, layered organizations.
• Strong leadership skills to inspire and develop teams.
• Strategic thinking, analytical, and problem-solving skills.
• Self-directed with strong decision-making, project management, and budget management skills.
• Proven ability to influence senior levels and external partners.
• Comfortable with change and ambiguity, capable of resolving problems.
• Experience leading cross-functional teams to deliver results.
• Excellent verbal and written communication skills with high attention to detail.
• Ability to work in a dynamic, rapidly changing environment.
• Inclusive leadership style with respect for diversity.

Nice to Have

• Experience in pharma industry (not required but a plus).

Qualifications

• 10+ years of experience in marketing or related fields.
• Proven success in campaign development and execution with measurable results.
• Experience working with cross-functional teams and external agencies.

Benefits & Perks

• Competitive salary range of $150,000 - $220,000.
• Eligibility for a company bonus based on performance.
• Comprehensive benefits including 401(k), pension, vacation, medical, dental, vision, and prescription drug coverage.
• Flexible benefits such as healthcare and dependent daycare flexible spending accounts.
• Life insurance and death benefits.
• Time off and leave of absence benefits.
• Well-being benefits including employee assistance programs, fitness benefits, and employee clubs and activities.