Senior Director of Marketing, Global Partner Ecosystem

Pegasystems

Waltham, MA

Full Time

Executive

17 days ago

Job Description

About the Role

Pega's Partner Ecosystem team is at the forefront of driving strategic growth through high-impact alliances with AWS, Global System Integrators (GSIs), and specialized partners. As we expand our partner-first strategy, this role will be instrumental in shaping how we go to market with our most strategic alliances and unlocking new revenue streams through partner-led innovation. As Senior Marketing Director, Global Partner Ecosystem, you will be a strategic business leader driving Pega's partner marketing strategy across our entire ecosystem. This senior leadership role is critical to achieving Pega's core ACV growth objectives by orchestrating comprehensive partner marketing strategies that unlock new workflows, expand market penetration, and accelerate client value realization.

Key Responsibilities

Lead the development and execution of Pega's global partner marketing strategy to drive ACV growth, prospect acquisition, and TAM realization
Own the partner marketing model required for the Strategic Collaboration Agreement (SCA) with AWS and key GSIs
Champion the Partner-branded Blueprint program, enabling co-branded, partner-specific solutions that leverage partner IP for joint market opportunities
Develop and execute partner-led and co-led marketing initiatives to penetrate new logos and expand existing client relationships
Build strategic relationships with CMOs and marketing teams across strategic partners, GSIs and specialized partners
Drive partner marketing differentiation strategies that enable our partners to succeed with their own clients
Establish regional partner marketing programs across Americas, Europe, and APJ to support inbound partner-led deal flow
Create the model, build and invest in a comprehensive partner marketing team at the scale needed to support Pega's objectives
Be the executive voice of partner marketing in senior leadership forums, representing partner ecosystem strategy in organizational planning and resource allocation decisions
Drive cross-functional collaboration with Sales, Product Marketing, GTM, Corporate Marketing, and Partner Management
Define enterprise-level KPIs linking partner marketing initiatives to pipeline, ACV growth, and client engagement
Align with the partner team to maximize Marketing Development Funds (MDF) through strategic marketing initiatives
Deliver executive-level reporting and strategic insights to senior leadership

Requirements

A visionary marketing leader with 15+ years of experience, including 5+ years in partner or channel marketing
Proven success in developing and executing global partner marketing strategies in the technology sector
Experience working within or alongside hyperscalers and GSIs
Strong leadership and team-building capabilities
Exceptional communication and stakeholder engagement skills, including C-level influence
Highly collaborative with a track record of cross-functional impact
Data-driven with strong analytical and strategic planning skills
MBA or advanced degree in Marketing, Business, or related field
Experience in enterprise software, cloud services, or AI/automation
Familiarity with low-code/no-code platforms and digital transformation
Global partner marketing experience across diverse regions
Understanding of partner GTM models and enablement programs
Proficiency with marketing automation and digital technologies

Nice to Have

Experience with low-code/no-code platforms and digital transformation
Familiarity with marketing automation and digital technologies

Qualifications

MBA or advanced degree in Marketing, Business, or related field

Benefits & Perks

Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company