Senior Director of Marketing - MedTech (Hybrid Minneapolis, MN)

About the Role

Key Responsibilities

• Become proficient with Barostim Therapy for the treatment of heart failure and hypertension, both commercial and clinical aspects.
• Develop educational and communication programs and materials to facilitate physicians in patient identification, selection, enrollment, and therapy acceptance by physicians and consumers.
• Develop and manage the collaborative production of marketing materials and sales collateral.
• Aid in development of corporate messaging including branding, press releases, webinars, and corporate presentations.
• Develop and execute an awareness program to educate potential patients, clinicians, payers, and strategic partners.
• Develop and evolve brand strategy for lead development and expand brand reach, interest, and awareness.
• Work closely with local sales teams, Key Opinion Leaders (KOLs), patient associations, and health authorities to expand knowledge and access to CVRx's therapies.
• Expand online presence via websites, social networks, and search engines.
• Develop and execute medical conference strategy, planning, and engagement.
• Lead planning and organization of regional medical education events, including CME sessions and hospital awareness programs.
• Work with KOLs and influencers to facilitate knowledge and acceptance of CVRx therapies.
• Develop plans for ongoing market intelligence and lead the development of a comprehensive product roadmap.
• Coordinate with Sales Operations to develop and optimize Salesforce for revenue reporting, customer relations, and forecasting.
• Identify and track metrics to determine effectiveness and ROI of sales and marketing activities.
• Complete special projects and perform other job-related duties as assigned.

Requirements

• Bachelor's degree required.
• 5+ years of medical device or MedTech marketing experience.
• Outstanding verbal and written communication skills.
• Expertise in Office 365 tools including PowerPoint, Excel, and Outlook.
• Ability to work effectively in an entrepreneurial, informal environment while creating standards of excellence.
• Experience in learning and promoting medical device therapies to healthcare professionals, centers, and consumers.
• Hands-on approach, capable of performing alongside team members and leading them.
• Ability to represent the company professionally externally and internally.
• Career aspirations in leadership.
• Valid identification for air travel (domestic and international).

Nice to Have

• MBA degree from a top-tier business school.
• Prior experience with active implantable devices, especially cardiovascular/cardiology and/or heart failure therapies.
• Experience with commercial launches and clinical research of implantable medical devices or therapies.
• Professional executive presence and ability to appeal to diverse audiences.
• Experience with Direct-to-Consumer marketing of medical devices or therapies.

Benefits & Perks

• Competitive salaries and benefits plans.
• Culture of teamwork, collaboration, and positivity.
• Salary range: $179,000 - $245,000 (USD).
• Eligibility for Corporate Bonus Plan based on company objectives.
• Health & Dental insurance with company contributions.
• Company contributions to HSA with high deductible plans.
• 401(k) with company match.
• Employee stock purchase plan and stock options.
• 12 company-paid holidays plus flexible PTO.
• Generous paid time off for new parents.
• Company-paid life insurance and disability options.
• Unlimited growth and training opportunities.
• Flexible schedules.