Senior Director of Marketing Science

Vonage

Holmdel, NJ

Full Time

Director

about 1 month ago

Job Description

About the Role

Join Vonage and help us innovate cloud communications for businesses worldwide! The Senior Director of Marketing Science is responsible for developing enterprise-wide measurement frameworks focused on both short- and long-term revenue impacts, and leading the creation of predictive models and actionable insights that maximize marketing ROI. The Sr. Director oversees incrementality testing, attribution modeling, and marketing mix modeling to optimize spend allocation and enhance marketing effectiveness. By identifying lead flow challenges and opportunities across geographies, verticals, and segments, this role provides critical analyses that shape broader sales and marketing strategies. Leading and mentoring a high-performance team, the Sr. Director champions a data-driven culture essential to sustained marketing success and revenue growth.

Key Responsibilities

Build and lead a new marketing science function, responsible for data to fuel marketing performance and business growth
Develop marketing wide measurement frameworks for marketing performance measurement, heavily focused on short- and long-term revenue impacts
Drive predictive models and reactive insights to enable timely and data informed actions that maximize marketing ROI
Lead incrementality testing, attribution modeling, and marketing mix modeling, to inform spend allocation and performance optimization
Surface lead flow issues and opportunities, across geographies, verticals, and segments
Provide analyses on broader sales and marketing metrics to inform marketing strategy
Build and lead a high-performance team of marketing scientists

Requirements

8-12 years of proven marketing analytics leadership, ideally in marketing science
Advanced grasp of statistical methods, predictive modeling, and scenario planning
Deep understanding of B2B software funnel metrics and dynamics
Strong proficiency in working with data warehouses with high degree of comfort writing SQL and building analytics

Nice to Have

Excellent analytical, problem-solving, and critical-thinking skills
Strong communication skills with the ability to present complex information to non-technical stakeholders
Ability to work collaboratively in a fast-paced, dynamic environment

Working at Vonage

Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs.

Apply Now