Senior Director of Product Marketing, Software

About the Role

Key Responsibilities

• Build a high functioning product marketing team, including assessing the required skills, providing ongoing coaching and development, performance management, and recruiting new talent.
• Collaborate with Business Units and Sales teams to develop an annual go-to-market strategy that defines target audiences, hero products, key positioning, and customer needs for the fiscal year.
• Own the messaging and positioning for core products, understanding buyer personas, and developing differentiated and relevant content for each customer segment.
• Lead cross-functional teams to launch new products and capabilities, and drive ongoing thought leadership in relevant markets.
• Develop materials to enhance the sales, marketing, and revenue teams' ability to capture product demand, including building writing and presentation skills within the team.
• Drive demand programs such as thought leadership, content marketing, events, ABM, and earned media to grow HPE's share in target areas.
• Collect and communicate customer, competitive, and industry insights to keep marketing teams aligned with external trends.
• Act as an advocate for marketing within the Business Unit, the voice of the customer within the product organization, and a BU advocate within the broader marketing team.
• Track and analyze competitive intelligence, acting as a subject matter expert on competitive activity.

Requirements

• 10+ years in product marketing, with recent senior roles in B2B product marketing.
• 5+ years of direct people leadership experience, including scaling product marketing organizations.
• 7+ years of experience in B2B Enterprise SaaS and Hybrid Cloud domains.
• Solid understanding of marketing functions to effectively partner with other teams.
• Ability to craft clear, differentiated stories that resonate in the market.
• Strong writing and presentation skills with a preference for content development close to the individual.
• A growth-oriented leader with a track record of developing high-performing teams.
• Ability to get work done through others and operate at scale.
• Bachelor's Degree or equivalent professional experience.

Nice to Have

• Experience with accountabilities, action planning, active listening, business planning, coaching, commercial acumen, creativity, critical thinking, customer insights, data analysis management, design thinking, empathy, follow-through, growth mindset, managing ambiguity, market analysis.

Qualifications

• Educational background with a Bachelor's Degree or extensive related professional experience.

Benefits & Perks

• Comprehensive health and wellbeing benefits supporting physical, financial, and emotional health.
• Programs for personal and professional development to help reach career goals.
• An inclusive work environment that values individual uniqueness and flexibility.