Senior Director, Product Marketing App Central (AI-First Platform SaaS)

Aptean

Alpharetta, GA

Full Time

Director

4 days ago

Job Description

About the Role

The Senior Director of Product Marketing for AppCentral at Aptean is responsible for shaping the global market strategy of a next-generation AI-first platform. This role involves driving go-to-market strategies, positioning, market analysis, and content strategy for AppCentral, an innovative AI-native ecosystem. The position offers an opportunity to lead a transformative platform that integrates connected applications, advanced AI capabilities, and customer success solutions within a company that values innovation and inclusivity.

Key Responsibilities

Lead the development and execution of comprehensive go-to-market strategies for AppCentral, ensuring alignment with product development and company vision.
Define the addressable markets (TAM/SAM/SoM), conduct competitive research, and provide strategic insights to inform product, sales, and marketing efforts.
Craft compelling value propositions, messaging, and positioning for the platform, emphasizing the benefits of an AI-native ecosystem.
Collaborate with cross-functional teams and engage with key stakeholders to drive platform adoption and market leadership.
Manage and mentor the AI-focused product marketing specialist, fostering a high-performance and high-impact team.
Act as the AppCentral SME across all marketing and sales enablement functions, ensuring teams understand the value and capabilities.
Support the company's rebranding efforts, ensuring consistency in brand positioning and visual identity of solutions with the corporate brand.

Requirements

Preferred experience in SaaS and/or ERP or related technology solutions.
Strong marketing and positioning experience around AI/Data.
Proven ability to analyze complex market landscapes, define TAMs, and develop actionable insights.
Experience managing and mentoring product marketing talent in a dynamic, cross-functional environment.
Strong skills in crafting value propositions, messaging, and engaging with diverse stakeholders.
Ability to drive rebranding and strategic transformation initiatives.

Nice to Have

Experience in PaaS/SaaS environments.

Qualifications

Experience in SaaS, ERP, or related technology solutions.
Leadership experience managing product marketing teams.
Strong strategic and analytical skills related to market research and positioning.

Benefits & Perks

Competitive compensation package.
Opportunity to shape the future of a high-impact AI-first platform.
Collaborative, innovative, and inclusive company culture.
Flexible working arrangements and professional growth opportunities.

Working at Aptean

Aptean is committed to fostering a diverse, equitable, and inclusive company culture. They believe that embracing different perspectives and backgrounds fuels innovation and success. The company values diversity and aims to create an environment where every employee can thrive and contribute to their mission.

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