Senior Director, Product Marketing - IT Operation Portfolio

About the Role

Key Responsibilities

• Be the voice of the customer and oversee the marketing of the IT Operations suite of products and solutions.
• Manage the product & solutions go-to-market plan that aligns with revenue goals and develop marketing assets and execution plans for major launches.
• Analyze the market, buyers, industry trends, problems, and competitors to create strategic positioning that differentiates Tanium in the endpoint ITOps market.
• Identify target personas, understand their key business problems and pain points, and articulate Tanium's value proposition to drive desired outcomes.
• Collaborate closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities.
• Leverage content creation skills to develop sales tools, whitepapers, one-sheets, event collateral, and thought leadership content.
• Work with demand generation teams to execute targeted campaigns that drive pipeline.
• Partner with sales and product teams to gather feedback and improve product positioning and sales enablement tools.
• Conduct market research, including buyer interviews, to inform marketing content and generate actionable insights.
• Present to customers, partners, and sales teams.

Requirements

• 10+ years of experience in product marketing, solutions marketing, or outbound product management.
• Experience crafting go-to-market strategies including pricing and packaging.
• Experience marketing enterprise software solutions addressing cybersecurity issues within IT Operations.
• Experience at a business-to-business enterprise software company.
• Deep understanding of technology and ability to translate technical concepts to business needs.
• Proven ability to develop presentations for customers, sales teams, and partners.
• Strong presentation skills and comfort speaking to all organizational levels, from entry-level to C Suite.
• Excellent oral and written communication skills.
• Ability to work well cross-functionally and rally teams around strategies.
• Strong business judgment, prioritization skills, and ability to operate in ambiguous environments.
• High level of ownership, accountability, and influence.

Nice to Have

• MBA degree.
• Understanding of basic branding principles such as brand identity, building equity, and brand voice.

Qualifications

• BA or BS in Marketing or equivalent experience required.
• MBA strongly preferred.

Benefits & Perks

• Annual base salary range of $140,000 to $420,000, with potential adjustments based on location, education, skills, and experience.
• Equity awards and a comprehensive benefits package including medical, dental, and vision plans.
• Family planning benefits, health savings account, flexible spending account, transportation savings account, and 401(k) with company match.
• Life, accident, disability coverage, business travel accident insurance, employee assistance programs, and well-being benefits.
• Five days of volunteer time off (VTO) annually.