Senior Director, Regional Marketing

About the Role

Key Responsibilities

• Partner with local health plan leadership and marketing teams to successfully procure/re-procure Medicaid managed care contracts through insight-driven marketing, media, and activations.
• Translate the long-term portfolio strategy into data-driven, multichannel marketing strategies for Medicaid managed care plans across multiple regions.
• Build and execute annual marketing activation plans, ensuring effective resource allocation, bold investments, and cost management.
• Design and execute marketing strategies including messaging, communication, digital presence, and relationship development, ensuring content is adapted in-language and in-culture for relevant communities.
• Oversee a team responsible for executing marketing strategies across multiple regions.
• Ensure resources are effectively allocated and costs are managed efficiently while executing marketing plans.
• Advise on ways to advance the Medicaid product's brand through industry publications, multi-channel engagement, conferences, and advertising.
• Identify opportunities for scale and efficiencies in investments and media to support hyper-local content at scale.
• Gain deep market knowledge to optimize media planning and buying with central media agency partners.
• Derive insights from markets to inform marketing strategy for national brands and serve as the single corporate marketing/communications contact for Health Plans.
• Share learnings and best practices with state-based Health Plan markets and ensure adoption across the regional Centene community.
• Continuously train and upskill marketing teams at the Health Plans.
• Scan the media marketplace to stay updated on healthcare and marketing trends.
• Equip team members with training and coaching to analyze data effectively and generate impactful insights.
• Hold talent accountable to clear goals and performance standards, and promote development of diverse talent through mentorship.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or related field; MBA preferred.
• 8+ years of relevant, progressive marketing and experience, including experience in organization and talent management.
• Healthcare industry marketing experience required.
• Proven ability to manage a complex portfolio and prioritize effectively.
• Experience managing teams and talent management skills.

Nice to Have

• Experience managing a complex portfolio and managing priorities and trade-offs.

Qualifications

• Educational background in Marketing, Communications, Journalism, Business Administration, or related field
• MBA (preferred)

Benefits & Perks

• Competitive pay
• Health insurance
• 401K and stock purchase plans
• Tuition reimbursement
• Paid time off plus holidays
• Flexible work arrangements including remote, hybrid, field, or office schedules