Senior Director, Relationship Marketing Strategy

About the Role

Key Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology, particularly in 1st party data marketing and CRM, into innovative marketing ideas for clients.
• Show a strong understanding of differences in marketing to customers across various verticals and environments.
• Develop trusted, long-term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through best-practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics, etc.) and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to demonstrate the impact of strategies on the client's business.

Requirements

• Bachelor's Degree required.
• 10+ years of experience in data-driven marketing, specifically CRM, email, online/offline media.
• Deep understanding of the customer lifecycle and how messaging strategy influences the experience.
• 5+ years working in an agency or consulting firm.
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to drive decisions, proficiency in Excel and research tools.
• Strong writing, presentation, and client-facing communication skills.
• Experience translating data analysis into actionable marketing recommendations and presentations, proficiency in PowerPoint.
• Attention to detail and ability to incorporate feedback iteratively.
• Superior multi-tasking, networking, time management, and interpersonal skills.
• Self-starter with high intellectual curiosity, drive, determination, and persuasion skills.
• Comfort and experience working within a matrixed organization with a wide degree of latitude.
• Willingness to travel 20-50% depending on client needs.

Nice to Have

• Experience supporting the sale of new services to clients.
• Knowledge of marketing to various verticals such as Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech.
• Familiarity with new technology areas like 1st party data marketing and CRM.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k plan.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.