Senior Director, Web Marketing - 33436

Splunk

Full Time

Director

247k-304k

21 days ago

Job Description

About the Role

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our employees are valued for their kindness, passion, and problem-solving skills, making Splunk an exceptional career destination. The company fosters a work environment where employees bring their full selves and work collaboratively to help organizations excel while reaching new heights.

Key Responsibilities

Own and evolve the global web strategy to drive leads, SEO performance, and conversion.
Lead Agile web operations—prioritizing backlogs, running sprints, and ensuring continuous optimization.
Establish and lead user research initiatives using qualitative and quantitative methods to inform strategy.
Collaborate cross-functionally to align design, messaging, and performance insights with business goals.
Champion accessible, mobile-first, conversion-optimized UX and design systems.
Implement personalization strategies using Adobe Target, CDPs, and behavior-based data.
Integrate AI for content testing, UX experimentation, and intelligent metadata.
Drive measurable outcomes tied to lead generation, engagement, and pipeline impact.
Govern global publishing via AEM, ensuring consistency, localization, and compliance.
Own and manage the web marketing budget and procurement process.

Requirements

10+ years in digital marketing, web strategy, or UX in B2B, SaaS, or tech environments.
Skilled in enterprise web performance, personalization, and customer-centric design.
Experienced with Agile, user research, and cross-functional collaboration.
Proficient with AEM, Adobe Target, GA4, Mouseflow, CDPs, Figma, and A/B testing platforms.
Curious, tech-forward, and excited by AI, automation, and modern MarTech.

Nice to Have

Experience applying generative AI (e.g., ChatGPT, Jasper, Adobe Sensei) to marketing workflows.
Understanding of front-end frameworks (HTML/CSS, React).
Experience managing international web presence with regulatory compliance (GDPR, WCAG, etc.).
Background in Growth Marketing within B2B SaaS.

Qualifications

Formal educational background or certifications are not explicitly specified, but extensive experience in digital marketing and web strategy is required.

Benefits & Perks

Competitive pay, equity, and a flexible, remote-friendly environment.
Access to quality medical, dental, and vision insurance.
A 401(k) plan with a Cisco matching contribution.
Short and long-term disability coverage, basic life insurance, and wellbeing offerings.
Up to twelve paid holidays per year, including one floating holiday and a day off for birthdays.
Vacation time off, sick time off, and additional paid time for volunteering and emergency leave.
Performance-based incentive pay for sales roles with detailed incentive structure.

Working at Splunk

Splunk emphasizes kindness, passion, and collaboration in its work environment. Employees are encouraged to bring their full selves, work with innovative teams shaping the future of digital marketing and AI, and contribute to a supportive, inclusive workplace culture.

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