Senior Director/Associate Vice President Integrated Marketing

About the Role

Key Responsibilities

• Lead the Integrated Marketing team, ensuring team success, productivity, and morale, reporting directly to senior leadership (SVP/C-Suite).
• Manage 3-5 senior team members and oversee a broader organization of 10-15+ marketers.
• Strategically allocate resources for campaigns, assign leads, and recruit, interview, hire, and onboard new team members as needed.
• Serve as the primary integrated marketing leadership point to client partners, modeling exceptional client service, relationship building, and campaign management to secure trust and renewal business.
• Oversee the execution of all integrated marketing campaigns across community (influencer, ambassadorships), digital, and experiential services, focusing on renewal and growth.
• Ensure campaigns are executed within set budgets, oversee expenses, and monitor campaign profitability.
• Act as an escalation point for team issues, providing mentorship, guidance, and proactive problem-solving.
• Develop and refine internal processes, tools, and systems to improve campaign development, execution, optimization, and reporting.
• Lead and oversee the implementation of AI tools to enhance operational efficiency.
• Manage a team of global talent supporting business operations.
• Collaborate with internal stakeholders across departments to improve cross-departmental processes and provide strategic insights during pre-sale phases.
• Facilitate solutions to win new business, considering inventory, timelines, and budgets, and support post-sale campaign success.
• Become an expert on all HCM ad sales marketing products, including branded content, media, influencers, social media advertising, experiential, and sampling, to drive growth and innovation.

Requirements

• 7+ years of full-time experience in an integrated marketing role at a digital media company and/or social media or influencer agency, with account management and campaign operations experience.
• 2+ years of integrated marketing or account management team leadership experience, with a desire to manage a team and collaborate across the organization.
• Proven success in developing and managing complex integrated campaigns with large budgets, working directly with senior Director/VP level partners.
• Experience using and implementing AI and/or global talent solutions to maximize team efficiency.
• Strong analytical skills, comfortable synthesizing data to develop insight-driven marketing strategies.
• Creative, solutions-oriented problem solver with the ability to identify and implement win-win solutions.
• Exceptional communication, negotiation, and diplomacy skills, with experience in crisis management and facilitating stakeholder alignment.
• Excellent organizational and project management skills, with an ability to improve campaign processes and scalability.
• Genuine interest in Gen Z culture and marketing/trends, with the ability to identify and pitch relevant monetization opportunities.
• Passion for Her Campus Media's mission and the opportunity to connect audience, community, and client interests through marketing campaigns.

Nice to Have

• Experience with global talent solutions and AI tools in marketing.
• Background in social media, influencer marketing, or related digital campaigns.

Qualifications

• Experience in digital media, social media, or influencer marketing roles.
• Leadership experience managing marketing teams.
• Proficiency with AI tools and global talent solutions.
• Strong analytical and organizational skills.
• Interest in Gen Z culture and marketing trends.

Benefits & Perks

• Eligibility for commission and/or bonus potential.
• Choice among six health insurance plans, including dental and vision.
• 401k retirement savings plan with company matching.
• Flexible PTO and remote work options.
• 22+ paid holidays annually, including 2 floating holidays.
• 15 weeks of parental leave.
• Summer Fridays (office closes at 1pm ET / 10am PT) and no-meeting Fridays.
• FSA and HSA options.
• Life insurance and optional short-term/long-term disability insurance.
• Free One Medical membership for primary care.
• Free Health Advocate services.
• Salary range: $140,000 - $180,000 OTE.