Senior Ecommerce Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive eCommerce strategies and tooling to drive online sales growth, enhance customer engagement, and meet revenue targets
• Identify market trends, customer preferences, and competitive landscapes to inform strategic decisions and continuously optimize site performance
• Own and lead all aspects of digital merchandising, including product presentation, categorization, navigation, and promotional placements to maximize conversion rates and average order value
• Partner with product teams and web development agencies, prioritize user experience improvements, conduct A/B testing, and implement new features and enhancements
• Deeply understand customer needs and behaviors to create a seamless, intuitive, and engaging online experience
• Identify opportunities to optimize the customer journey across various touchpoints, including supporting inbound customer journeys with landing page and product messaging
• Utilize Google Analytics (including GA4) and other eCommerce optimization tools to monitor key performance metrics such as online sales revenue, conversion rate, CAC, website traffic, engagement, and brand awareness
• Analyze data, identify trends, provide actionable insights, and present regular reports to senior management
• Partner closely with Brand, CRM, SEO, Paid Media, IT, Design, and Operations teams to execute integrated eCommerce and digital marketing strategies
• Foster strong relationships and ensure operational alignment across departments and with external agencies
• Proactively identify, evaluate, and implement new technologies, tools, and processes to improve efficiency and simplify existing operations
• Ensure timely updates of site inventory, pricing, and product setup, and drive operational planning around seasonal peaks

Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering or a related field
• 7+ years of proven success in eCommerce management, digital marketing, or related roles, with a track record of driving online sales growth and enhancing site experience, preferably in a DTC or retail environment
• 1-2+ years of deep expertise with Shopify Plus
• 3+ years of strong proficiency in Google Analytics (GA4) and other eCommerce optimization tools
• Exceptional analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions
• Proven experience in driving conversion evolution through site funnel analytics
• Strong understanding of digital marketing channels, performance analytics, and A/B testing methodologies
• Excellent communication, interpersonal, and cross-team collaboration skills
• Demonstrated ownership mentality, self-driven with minimal supervision, and a proactive approach to execution
• Natural curiosity, eagerness to learn, and adaptability in a fast-paced environment
• Proven experience managing direct reports and driving team performance (preferred)

Nice to Have

• Background in digital marketing strategy (SEO, Paid Media, CRM)
• Knowledge of UX/UI principles for eCommerce
• Familiarity with inventory management and order fulfillment
• Experience in building or mentoring high-performing teams
• Entrepreneurial experience, such as founding or running an online business

Benefits & Perks

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone and work-from-home stipends