Senior Email Marketing Manager

About the Role

Key Responsibilities

• Own the email process end-to-end: strategy, content construction, segmentation, testing, execution, and reporting.
• Partner with Marketing, LOB Enablement, and Technology teams to align initiatives and maintain executional consistency.
• Lead all aspects of customer communication across email, Cloud Pages, and subscription lists—ensuring accuracy, quality, and compliance.
• Improve email performance in partnership with marketing and drive higher level of personalization to increase open / click through, etc.
• Introduce more robust A/B Testing (e.g. subject lines, content, personalization, etc.).
• Monitor and improve deliverability.
• Actively manage different business units and allow for relevant quality assurance.
• Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters, providing creative direction and hands-on execution when needed.
• Optimize marketing workflows and data integrations to support scale and efficiency.
• Build dashboards and report on campaign performance to deliver insights for ongoing improvements to Marketing Managers.
• Stay current on SFMC updates and industry best practices.
• Lead in a fast-paced, agile environment.
• Perform additional ad hoc tasks as needed.

Requirements

• Minimum 5 years' experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Automation Studio).
• Minimum 2 years' experience in a leadership role.
• Proficient in AMPscript, HTML, CSS, and SQL for dynamic templates, segmentation, personalization, and campaign customization.
• Experience in audience segmentation, list management, dynamic content, and automation workflows.
• Proven experience executing data-driven campaigns and building journeys in Salesforce Marketing Cloud.
• Strong analytical skills; able to interpret campaign data and optimize performance.
• Exceptional organizational skills, with ability to constantly plan ahead and surface hidden risks as necessary.
• Ability to work at an abstract level and continuously pivot to arrive at the highest impact answer for the customer.
• Excellent communication skills with the ability to build positive working relationships at all levels of the organization.
• BBA in business or related field required.

Qualifications

• BBA in business or related field

Benefits & Perks

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs
• Paid holidays
• Paid time off (PTO)