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Senior Growth Marketing Manager, Integrated Campaigns

Moveworks

Mountain View, CA
Full Time
Senior
145k-183k
10 days ago

Job Description

About the Role

The Senior Growth Marketing Manager, Integrated Campaigns at Moveworks is responsible for developing and scaling a new campaign framework and designing multiple inventive campaigns that effectively convey the company's AI-powered transformation story. This role ensures all demand generation programs are audience-centric, cohesive across channels, and support the entire marketing funnel—from awareness to decision and adoption. The position requires collaboration with cross-functional teams to drive differentiated campaigns that maximize pipeline and revenue impact.

Key Responsibilities

  • Develop a campaign planning framework and establish processes that enable excellence in go-to-market execution
  • Work closely with Solution PMM teams to strategize on campaign themes that align with business priorities and harmonize messaging, positioning, and sales play mapping
  • Develop a campaign plan on a page and manage the campaign calendar
  • Write campaign briefs and orchestrate across Content, Creative, Digital, and Field Marketing to ensure timely and high-impact campaign execution
  • Champion data-driven optimization of campaign performance
  • Assist with strategic marketing projects that are inherently cross-functional in nature

Requirements

  • 8+ years of experience in B2B marketing, demand generation, or integrated campaigns
  • Leadership mindset and proven ability to influence without authority
  • Exceptional verbal and written communication skills
  • Great project management skills
  • Demonstrated track record of successfully planning and executing integrated multi-channel campaigns that contributed significantly to pipeline growth
  • Deep understanding of solution-based, customer-centric marketing and AI-powered transformation trends
  • Expertise in working cross-functionally with Product Marketing, Field Marketing, Digital, Brand, and Creative teams

Nice to Have

  • Exposure to Enterprise buying cycles
  • Experience marketing to HR or Sales audience
  • Scale up experience

Qualifications

  • Educational background is not explicitly specified in the description

Benefits & Perks

  • Market competitive salary
  • Equity for all full-time roles
  • Exceptional benefits
  • Potential for commissions or bonus plans (where applicable)

Working at Moveworks

Moveworks is an innovative company recognized as a leader in Conversational AI Platforms, Forbes Cloud 100, AI 50 lists, and America's Most Loved Workplaces. The company values diversity, inclusion, and a collaborative work environment, with over 500 employees globally and backing from prominent investors. Moveworks fosters a culture of innovation, operational efficiency, and AI-driven transformation, aiming to empower employees and clients alike.

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Job Details

Posted AtJul 15, 2025
Job CategoryGrowth Marketing
Salary145k-183k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About Moveworks

Website

move-works.com

Location

Mountain View, CA

Industry

General Freight Trucking, Local

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