Senior Growth Marketing Manager - Paid Social and ABM

About the Role

Key Responsibilities

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta, LinkedIn, YouTube, Rollworks, 6Sense, and other paid social and account-based advertising channels.
• Experiment with new channels to uncover new growth frontiers.
• Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization, and performance analysis.
• Use A/B testing and experimentation to continuously improve ad creative, audience targeting, and bidding strategies.
• Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency.
• Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities.
• Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and Regional Marketing Teams to create integrated campaigns.
• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Requirements

• 5+ years hands-on experience with Paid Social; ABM experience, Search or Programmatic Display is a plus.
• Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, Rollworks, 6sense, etc.).
• Skilled in trafficking ads, implement tags in Google Tag Manager and website.
• Experience with intent signal providers and AI ABM tools a plus.
• Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
• Proven ability to build performance marketing channels from the ground up, with a strong focus on high-impact, high-return initiatives.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
• High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
• Proactive self-starter who identifies opportunities for Marketing to drive business growth.
• Bachelors Degree.

Nice to Have

• Experience with intent signal providers and AI ABM tools.
• Experience with Google Marketing Platform (Campaign Manager, DV360).