Senior Growth Marketing Manager - Paid Social and ABM

Samsara

San Francisco, CA

Full Time

Senior

116k-196k

13 days ago

Job Description

About the Role

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that enables organizations dependent on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. The company aims to improve safety, efficiency, and sustainability across industries such as agriculture, construction, transportation, and manufacturing, helping to digitally transform their operations at scale. Working at Samsara means contributing to the future of physical operations and being part of a team shaping innovative product solutions, including Video-Based Safety, Vehicle Telematics, and Equipment Monitoring. As a recently public company, Samsara offers autonomy and support for long-term impact and growth.

Key Responsibilities

Develop and execute a data-driven customer acquisition and expansion strategy across Meta, LinkedIn, YouTube, Rollworks, 6Sense, and other paid social and account-based advertising channels.
Experiment with new channels to uncover new growth frontiers.
Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization, and performance analysis.
Use A/B testing and experimentation to continuously improve ad creative, audience targeting, and bidding strategies.
Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency.
Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities.
Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and Regional Marketing Teams to create integrated campaigns.
Champion and embed Samsara's cultural principles such as Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team.

Requirements

5+ years hands-on experience with Paid Social.
Experience with ABM; Search or Programmatic Display is a plus.
Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, Rollworks, 6sense).
Experience with trafficking ads, implementing tags in Google Tag Manager and website.
Results-oriented and data-driven, leveraging qualitative and quantitative insights.
Proven ability to build performance marketing channels from the ground up with high-impact, high-return initiatives.
Strong interpersonal and communication skills for effective collaboration.
High level of ownership and accountability, managing multiple stakeholders and projects.
Proactive self-starter who identifies opportunities for marketing-driven business growth.
Bachelor's Degree.

Nice to Have

Experience with intent signal providers and AI ABM tools.
Experience with Google Marketing Platform (Campaign Manager, DV360).

Qualifications

Bachelor's Degree.

Benefits & Perks

Competitive total compensation package.
Employee-led remote and flexible working arrangements.
Health benefits.
Samsara for Good charity fund.
Additional perks as detailed on the Benefits site.

Working at Samsara

Samsara fosters an inclusive work environment committed to equal opportunity employment. The company encourages rapid career development, experimentation, and mastery within a hyper-growth environment. Employees are supported to make an impact regardless of their background, and the company values diverse approaches to solving complex problems.

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