Senior Lifecycle Marketing Manager

About the Role

Key Responsibilities

• Own the end-to-end strategy and execution of full-funnel email campaigns across the buyer journey.
• Manage email audience segmentation, building automated and highly personalized journeys that drive measurable business outcomes.
• Partner with cross-functional teams (Product Marketing, Content, Creative, Integrated Campaigns, Analytics) to design and execute targeted nurture programs and optimize cross-channel messaging.
• Lead A/B and multivariate testing, analyze email channel performance, audit current campaigns, and optimize for activation, engagement, and conversion.
• Build and manage nurture streams tailored to personas and buying stages to engage and progress prospects.
• Optimize lead-to-customer conversion through progressive profiling, lead scoring, and triggered follow-ups.
• Monitor, analyze, and report on the performance and health of the email channel to Marketing and Sales leadership, using data to demonstrate impact and inform the optimization strategy.
• Manage email content strategy, templates, copywriting, and QA processes.
• Provide guidance and campaign support to cross-functional teams, ensuring on-brand, error-free, and impactful execution.

Requirements

• 8+ years of experience in B2B lifecycle, demand generation, and/or email marketing with a proven track record of driving measurable results.
• Deep expertise in Marketo and Salesforce, including campaign management, reporting, and automation.
• Strong experience with email personalization, nurture programs, engagement program management, and B2B demand generation.
• Analytical mindset with the ability to design, execute, and interpret A/B and multivariate tests.
• Excellent collaboration and communication skills; comfortable working cross-functionally in a fast-paced, feedback-driven environment.
• Exceptional attention to detail and project management skills, adept at juggling multiple campaigns and deadlines.
• Familiarity with privacy regulations (CAN-SPAM, TCPA, CPPA).
• Familiarity with customer journey mapping and advanced segmentation strategies.

Nice to Have

• Track record of building and optimizing multi-channel demand generation campaigns that convert leads into pipeline.
• Experience in high-growth technology environments, ideally in SaaS or enterprise software.
• Curiosity, resilience, and a growth mindset—thriving in ambiguity and change.
• A genuine interest in how AI is transforming customer service and a drive to be part of that transformation.
• Experience with Tableau and Google Analytics.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for Intercomrades, friends, and family