Senior Manager, Aetna Mental Well-being Marketing

About the Role

Key Responsibilities

• Lead the creation of marketing strategies and plans for Aetna's mental well-being offering, including building positioning, messaging, value proposition and reasons to believe.
• Partner with the mental well-being team, sales and strategy teams to translate marketplace insights and competitive landscape to inform marketing strategies.
• Execute analyses of internal and external data, including marketplace insights and competitive analysis, to identify trends, patterns, and opportunities for product differentiation and marketing.
• Partner with broader marketing teams to leverage and optimize digital capabilities, tools and platforms to support execution and deployment of marketing strategies.
• Develop differentiated and impactful content to promote Aetna's products and programs, tailored to key external audiences.
• Lead the development of creative briefs, marketing campaign collateral/assets and related analytics.
• Prepare for and lead cross-functional meetings, including kick-offs, check-ins, etc.
• Stay up to date with industry trends and best practices in marketing and contribute innovative ideas to enhance marketing efforts.

Requirements

• 5+ years of experience in marketing, brand management, consulting or a related field.
• Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions.
• Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences and creating compelling presentations.
• Adept execution and delivery (planning, delivering, and supporting) skills.
• Attention to detail and ability to juggle multiple priorities at the same time.
• Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization.
• Ability to meet deadlines and maintain confidentiality. Strong performance accountability orientation, both in terms of following through on commitments and deadlines.

Nice to Have

• 5+ years of commercial health insurance/healthcare industry marketing.
• Mental well-being industry experience, particularly in the group employer space.
• Proven track record of helping to develop and execute successful marketing strategies and campaigns.
• Experience with brand and product marketing in the healthcare/mental well-being industry.
• Knowledge of market research and consumer/customer insights.
• Understanding of commercial target customers, including brokers, consultants, plan sponsors, providers, and members.
• Experience collaborating and partnering with internal and external stakeholders, such as sales, product team and agencies.

Qualifications

• Bachelor's degree in marketing, communications, journalism or related field or equivalent experience (4 years).

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.