Senior Manager, B2B Applied Analytics

About the Role

Key Responsibilities

• Lead a team to provide in-depth analysis of B2B marketing data to uncover trends, patterns, and performance drivers. Mentor them to deliver weekly run-the-business insight readouts covering Global teams and actions.
• Partner with Segment Marketing, Lifecycle Marketing, Digital/Demand Marketing, and Marketing Ops to review channel performance and optimize marketing programs.
• Establish and grow critical partnerships with GTM, PMM, SalesOps, and Sales teams to showcase marketing effectiveness and contribution to revenue targets.
• Interact with data engineers and technical teams (within and outside of the B2B Team) to translate analytics strategy into business requirements and functional specifications that can be worked and scaled.
• Manage a variety of internal B2B products and tools (from strategy through to execution) focused on delivering data and insights to Marketers and Sellers.
• Communicate analytical findings and strategic recommendations clearly and confidently to technical and non-technical team members, including senior leadership.
• Serve as the go-to expert for B2B analytics and activation across the organization.
• Develop and implement a comprehensive analytics strategy aligned to business objectives.
• Define and continuously evolve performance measurements to assess and optimize marketing impact.
• Deliver quarterly business reviews to executive leadership and broader partner teams.

Requirements

• 8+ years of relevant work experience
• BS/BA in business, marketing, economics, or similar. MBA and/or Management Consulting experience desired
• Experience working for a leading technology company, a strategy/management consulting organization, a digital agency, or a corporate marketing department strongly desired
• Work experience in Business-to-Business (B2B) strongly recommended
• Comfortable working in a fast-paced environment and can adapt to shifting conditions, priorities, and deadlines, is meticulous and detail-oriented, and is a self-starter
• Experience defining marketing strategy, sales enablement, and/or campaign plans desired
• Passion for big data and translating said data and trends into meaningful insights, stories, and BI dashboards
• Excellent packager and presenter of complex concepts and dense data (a PowerPoint wiz)
• Ability to communicate ideas (verbally and in writing) to all types of functions and levels
• Excellent time management and project management skills
• Expert relationship manager. Ability to quickly understand needs of internal clients and build plans to meet needs

Nice to Have

• MBA and/or Management Consulting experience

Qualifications

• BS/BA in business, marketing, economics, or similar

Benefits & Perks

• The U.S. pay range for this position is $128,000 -- $255,350 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.
• Starting salaries are expressed as total target compensation (TTC = base + commission) for sales roles, and as base salary with short-term incentives in the form of the Annual Incentive Plan (AIP) for non-sales roles.
• Certain roles may be eligible for long-term incentives in the form of a new hire equity award.