Senior Manager, Brand Marketing

Rippling

New York, NY

Full Time

Senior

180k-221k

15 days ago

Job Description

About the Role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised over $1.4 billion from top investors and was named one of America's best startup employers by Forbes. The company prioritizes candidate safety and maintains official communication from Rippling addresses.

Key Responsibilities

Own the strategy and execution of integrated brand campaigns across Corporate Brand, HR, Spend, and other product suites
Lead the development of the Brand Awareness Playbook creative and messaging for always-on campaigns tailored to audiences in HR, Spend, and IT
Write high-impact creative briefs grounded in sharp insights, customer truths, and category entry points
Collaborate with Creative Studio (CDs, copywriters, designers) to bring bold, effective creative to life
Run cross-functional go-to-market planning with Content, Field, Product Marketing, Events, and Performance Media
Maintain creative and strategic quality control across assets and messaging before they hit the market
Partner closely with the Director of Brand to evolve Rippling's brand platform and scale the team

Requirements

5-8+ years of experience in brand marketing, integrated campaigns, or creative strategy (in-house or agency)
Proven success developing campaigns that build brand salience and drive business outcomes
Strong creative instincts and the ability to brief and evaluate high-quality, differentiated work
Ability to zoom out to brand narrative and zoom in to campaign details (copy, channels, performance KPIs)
Experience managing cross-functional campaigns with multiple stakeholders and timelines
Penchant for experimentation; love fooling around with creative ways to use AI, vibe coding, veo3 etc.
Exceptional writing and strategic thinking skills—bonus if you're confident shaping messaging frameworks
Familiarity with B2B SaaS, multi-product portfolios, or category creation is a plus

Nice to Have

Familiarity with B2B SaaS, multi-product portfolios, or category creation

Qualifications

Experience in brand marketing, integrated campaigns, or creative strategy
Proven success in developing impactful campaigns
Strong creative and strategic skills

Benefits & Perks

A role with a competitive salary + benefits + equity
Salary range for US-based employees is $180,000 - $220,500 USD per year
Rippling highly values in-office work, considering working in the office at least three days a week as an essential function

Working at Rippling

Rippling is committed to building a diverse and inclusive workforce, does not discriminate based on legally protected characteristics, and provides reasonable accommodations for candidates with disabilities. The company fosters a collaborative work environment and values employees working in-office to promote culture.

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